Fulton Homes Garners One of the Largest Market Shares in Company's History

TEMPE, Ariz., Aug. 3 /PRNewswire/ -- According to Phoenix housing market data expert RL Brown, Fulton Homes (www.fultonhomes.com) has captured a 6.88 percent market share for June 2010 based on closings, a 0.73% increase from the 6.15% market share the company commanded in June of 2009 for new home sales. In the past 12 months, Arizona's largest privately owned homebuilder has closed on 669 homes despite unemployment rates in Arizona hovering around 9.7% and economic conditions still shaky nationwide.

The 6.88 market share in metro Phoenix represents one of the largest market shares in the history of Fulton Homes for new home closings, placing the family-owned company third in the market behind only DR Horton in the top spot and Pulte Homes second. Shea Homes was ranked fourth, and Richmond American rounded out the top five. 

"We are thrilled by this tremendous news and it validates our strategy of repositioning our products in a very difficult market and continuing to put buyers first," remarked Douglas Fulton, CEO of Fulton Homes. "At Fulton Homes, we have competitively priced our homes in order to compete with foreclosures and short sales and now, our customers are obviously the winners, especially when you factor in our full warranties on our Energy Star qualified homes and an amazing customer care team at your service."

Fulton Homes was founded in 1975 and grew to be one of the top homebuilders and family owned businesses in Arizona. During the past year, in the face of one of the worst housing markets in US history, Fulton Homes soldiered on in a market devastated by foreclosures and short sales. Fulton Homes, which offers many homes in the $116,500- $140,000 range, was the first homebuilder to highlight the downside of foreclosures in an informational advertising campaign. The online tool ForeclosureCostCalculator.com can be customized to fit the parameters of any foreclosed property, and analyze such factors as exterior paint, cabinets, and termites.

According to RealtyTrac®, the leading online marketplace for foreclosure properties, Arizona registered the nation's second highest foreclosure rate in the nation in the first half of 2010, with 3.36 percent of its housing units (one in 30) receiving a foreclosure filing – only the state of Nevada was higher despite decreasing foreclosure activity. In this market flooded with foreclosures that entice buyers with rock bottom pricing, Fulton Homes has continued to market against the trend, and their successful messaging to prospective homebuyers has been to account for various factors that affect the bottom line pricing, including condition of the house, legal fees and repairs.

Founded in 1975, Fulton Homes is one of Arizona's largest privately owned homebuilders. Headquartered at 9140 S. Kyrene Rd. in Tempe, Fulton Homes builds affordable, high-quality single-family homes. Builder Magazine, the information source for the home building industry, recently recognized Fulton Homes as the 49th largest builder in America in its 2009 Builder Top 100 report. To learn more about Fulton Homes, visit www.fultonhomes.com.

SOURCE Fulton Homes