Fundly Surpasses $200 Million Raised for Political, Education, Non-Profit Entities

What Non-Profits Can Learn from the 2010 Election Season

Nov 02, 2010, 08:05 ET from Fundly

PALO ALTO, Calif., Nov. 2, 2010 /PRNewswire/ -- With the election just a week away, Fundly ( today announced that its social fundraising platform has been used in more than 50% of the US Senate races and in at least 33% of the nation's gubernatorial races, making Fundly the most widely used social fundraising application in the country.  

Clients include Meg Whitman (R-CA), Rep. Marco Rubio (R-FL), Sen. Ron Wyden (D-OR), Sen. Barbara Boxer (D-CA), and the Democratic Governor's Association and a variety of other candidates, who collectively used Fundly to raise more than $89 million during the 2010 election cycle alone.  This brings the total funds raised through Fundly for all causes to more than $200 million, a number that is almost 10x larger than what's been raised via social fundraising sites like Facebook Causes.

Developed during the 2008 Presidential campaign and then spun out to form an independent entity, Fundly is a rare example of political campaigns leading innovation.  Political candidates have been early adopters of social fundraising techniques and understood early on that more and bigger donations come from friends asking friends.  Now that understanding is permeating other industries and thus Fundly developed a platform that can benefit all educational and non-profit institutions.

"Fundraising is an inherently social exercise.  Fundly's success in the political market is evidence of social fundraising's power, but it is only the beginning.  Looking past next Tuesday, Fundly is well positioned to continue raising money for causes of all types, including schools, universities, education foundations, PTAs, churches, and non-profits. Politicians raise about $3 billion a year, but schools, universities, education foundations, PTAs, churches, and non-profits raise $300 billion a year and we can help increase that even further," Dave Boyce, CEO, Fundly.

What can non-profits learn from political fundraising?

Political candidates use social fundraising to allow supporters to easily tap their social networks and leverage personal relationships on behalf of a chosen candidate. The 2010 election cycle has proven how effective online advocacy can be.

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