VAN NUYS, Calif., May 4, 2017 /PRNewswire/ -- Leading toymaker, Funrise, announced today a branded integration partnership with the #1 Children's Fitness Franchise My Gyms, to feature Funrise's premium brand of Gazillion Bubbles solution and bubble machines in My Gyms' nationwide chain of facilities.
The program kicked off in March and includes branded class integration with Gazillion Bubbles incorporated in My Gym classes and birthday parties, product sampling, on-location TV spot, branded signage, and inclusion in My Gym social media campaigns and e-newsletter.
"The partnership with My Gym is a perfect fit for the Gazillion brand. Gazillion Bubbles continues to be the top choice of premium bubbles for parents. The integration of Gazillion Bubbles into My Gym classes provides a new way for parents and kids to extend family time together," said Randy Shoemaker, Vice President of Global Brand Marketing, Funrise.
A high-quality bubble brand for over a dozen years, Gazillion's uniquely formulated bubble solution makes larger, longer lasting bubbles. The partnership with My Gyms is a key part of Funrise's strategy to reach millennial moms as a brand that creates a magical experience and lifelong memories for the whole family. Using #GazillionMagic and the tag line, "the Magic of Gazillion", Funrise is also encouraging consumers to share their special moments with Gazillion Bubbles on social media.
"Bubbles are a huge part of our My Gym Curriculum, not only to create excitement and fun for the kids but also as a unique way to work on children's hand-eye coordination, dexterity, and balance. We could not be more thrilled to be partners with the best in the business for such an important element of the My Gym experience," said Matt Hendison, Executive V.P. Sponsor and Strategic Partnerships, My Gym Enterprises.
Founded in 1987, Funrise is an innovator and an industry leader in the manufacturing and distribution of the most popular children's toys. Simply put…we create fun! Funrise is the manufacturer of leading power brands such as TONKA®, Gazillion Bubbles®, Luna Petunia™, Positively Perfect™ and Sing-a-ma-Lings, making their product offerings diverse and full of fun for kids of all ages! Funrise Toy Corporation is a wholly-owned subsidiary of Matrix Holdings Limited. Funrise U.S. headquarters are located in Van Nuys, CA, with an office in Hong Kong, and additional showrooms in Minneapolis, Bentonville, United Kingdom and Australia. For more information, visit www.Funrise.com.
About My Gym Enterprises:
Established in 1983 and named #1 Children's Fitness Franchise by Entrepreneur Magazine in 2014, My Gym is a leading fitness center destination for children with over 450 locations worldwide, including international locations in China, France, Canada, and Brazil, among others. More than 30 additional locations are planned to open worldwide in the next 12 months. My Gym combines innovative, early physical education/pre-gymnastics classes with state-of-the-art facilities to empower children ages 6 weeks through 10 years by helping them acquire the skills, confidence, and positive self-image needed to become healthy young adults. My Gym's award-winning, structured, noncompetitive and age-appropriate classes and birthday parties enhance children's overall development through games, music, exercise, sports, gymnastics, puppets, unique rides, and fun. The children gain strength, balance, coordination, fine and gross motor proficiency, agility, flexibility, and social skills.
For more information about My Gym and the location nearest you, please visit www.MyGym.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/funrise-partners-with-my-gym-childrens-fitness-centers-to-bring-the-magic-of-gazillion-bubbles-to-family-fun-time-300451220.html
SOURCE Funrise Toy Corp.