MIAMI LAKES, Fla., April 24, 2012 /PRNewswire/ -- Fuse Science Inc (OTCQB: DROP), (www.fusescience.com) announced today it is expanding distribution of its EnerJel™ product into the top 702 corporate retail locations of General Nutrition Centers (GNC) (www.gnc.com) starting in June 2012 with a structured plan to reach all locations globally. GNC will be the first retail outlet to carry EnerJel™ in a designed plan to build the brand.
Last week the company announced that they now know that product-after-use by consumers are exceeding expectations and initial indications of repeat purchases of EnerJel™ are significantly exceeding the muscle rub category average. In the first 90 days of the soft launch, early adoptors are repurchasing on a consistent 15 – 20 day cycle and increasing consumption, indicating we are currently fulfilling an un-met need by consumers and driving significant new category consumption.
"Through our discussions with GNC, they understood these insights and what it means to be Powered By Fuse!™," said Rubin Hanan, President and COO, Fuse Science Inc. "The fast growing and Loyal consumer of GNC, matches the new and heavy user profile identified in our soft launch of EnerJel™. GNC will be the first to aggressively bring the brand to market at retail."
GNC has over 6,000 store locations in the US as well as locations in 49 other countries around the world.
"We view this partnership as the first of many in our global distribution strategy and see very strong application for our Drop technology within this partnership," concluded Hanan.
If you would like to understand what it means to be Powered By Fuse!™ today, log onto www.poweredbyfuse.com and enter Promo code "getpowered" for 20% off your EnerJel™.
About Fuse Science Inc.
Fuse Science Inc. (OTCQB: DROP), is an innovative consumer products holding company based in Miami Lakes, Florida. Fuse Science holds the rights to new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals. The company maintains the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly - all in a concentrated "DROP" form that is simply applied under the tongue. The Fuse Science technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products. Information about Fuse Science is available online at www.fusescience.com and www.poweredbyfuse.com or by calling 305-503-FUSE (3873).
Safe Harbor Statement: Certain statements and information included in this release may constitute "forward-looking statements" as defined in the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied in such statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, estimates and expectations is contained in the Company's SEC filings. The Company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by federal securities laws.
SOURCE Fuse Science Inc.