Fusion Brands & ModiFace Partner to Virtually Transform Beauty for Women

NEW YORK, Nov. 16, 2010 /PRNewswire/ -- Today, Fusion Brands Inc. announces the global launch of an enhanced virtual beauty transformation tool using ModiFace Inc. technology for FusionBeauty Colorceuticals.  This innovative system launched at Lord & Taylor's flagship store on 5^th Avenue last month and will be expanding in the coming months on FusionBeauty.com along with installations globally.

"We chose ModiFace as our partner for this new revolution in beauty to give our consumer the chance to virtually experience the clinically proven results of FusionBeauty," said Caroline Pieper-Vogt, CEO for Fusion Brands Inc.  "ModiFace has conducted extensive scientific research while developing their virtual beauty transformation experience and like FusionBeauty, this artistic virtual tool helps to recreate the visual effects of dermatologic procedures with the art of beauty."

This new beauty transformation tool allows consumers to upload photographs, without having to calibrate facial positioning, instantly seeing the color results of using FusionBeauty Colorceutical products as well as the long-term skincare benefits. The ModiFace tool is one of the only tools on the market today with this level of sophistication and visualization.  

"We are pleased to be working with such an innovative company like Fusion Brands Inc." said Dr. Parham Aarabi, CEO and founder of ModiFace Inc. "The level of innovation at both ModiFace and FusionBeauty Colorceuticals provided a background for an ideal partnership.  Going forward, we have a team of makeup artists, computer vision experts and computer graphics scientists working on improving our technology on a daily basis – so you will continue to see some truly revolutionary technology in the coming months."

On this easy-to-use tool, users can simply upload their photos for facial processing. Once the photos are uploaded, the technology – using patented algorithms – detects the face, lips, eyes, and nose, automatically selecting regions on which to apply makeup. These algorithms are based on nearly a decade of research at Stanford University and the University of Toronto and are what truly differentiates the product from others on the market. Once the facial features are detected, the tool selectively applies FusionBeauty products to the face in a matter of seconds, and shows the user how she looks today and how she can look after continued use in before and after photos.

About FusionBeauty®

Since creating the award winning LipFusion® Micro-Injected Collagen Lip Plump in 2005, FusionBeauty® continues to revolutionize the beauty category by combining visible cosmetic effects with the best in skincare technology for a true transformational beauty experience.  With a strong heritage in pharmaceuticals, all FusionBeauty products feature active ingredients at meaningful levels that deliver immediate and long-term benefits that are clinically proven.   The company's diverse and powerful product line includes LiftFusion®, GlowFusion®, LipFusion®, StimuLashFusion®, LashFusionXL®, and other dual-action make-up products,  available in over 40 countries worldwide.  For more information, please visit www.fusionbeauty.com.

About ModiFace, Inc.

ModiFace Inc. is a leading technology provider for anti-aging, weight-loss, color cosmetics, and hairstyle virtual makeover technologies.  Founded in 2006 by University of Toronto professor Parham Aarabi, ModiFace's fully-automated virtual makeover technology is the result of over a decade of research at Stanford University and the University of Toronto, and is the subject of 16 patents and more than 60 scientific publications.  This technology is currently licensed to 40 beauty brands and media companies (including Fusion Colorceuticals, RealBeauty, Seventeen, Cosmopolitan, Harpers Bazaar, Marie Claire, Self, New Beauty, Allergan, Medicis, Proctiv, Meaningful Beauty, and Oxygen), and powers some of the most popular web, social network, and mobile makeover applications including the iPhone application "MakeUp", the #1 mobile makeup application in the world.    

SOURCE Fusion Brands Inc.