RICHMOND, Va., Sept. 16, 2014 /PRNewswire-USNewswire/ -- Fusion Company, which drives increased ancillary revenue for many of the world's largest online travel distributors through its real-time analytics and merchandising platform, announced today that its recently launched Product Services Division has expanded further with the addition of two new offerings.
Fusion's Product Services Division is unique in the travel industry, blending real-time optimization and personalization with a collection of high-margin ancillary products presented to the traveler in a contextually relevant and curated manner. The Product Services Division launched less than a month ago with the announcement of Viator as its first product partner (see July 28 news release).
Today, Fusion announced it has also partnered with GroundLink for ground transportation service and Smart Destinations to offer multi-attraction passes as new ancillary options for travel industry websites.
GroundLink provides chauffeured black car service for business and leisure travelers in all major U.S. cities and more than 110 countries. GroundLink offers an integrated booking platform for its consumer and corporate clients that includes its website, award-winning mobile app for iPhone or Android and its 24/7 call center. GroundLink also offers the industry's only guaranteed on-time point-to-point and airport transfer black car service that includes state-of-the-art geo-tracking for smart phone enabled users. With this feature GroundLink customers always know who their driver and car are in advance, and where their car is located at all times including before and during the ride.
"GroundLink is pleased to join Fusion in this new venture, and we look forward to teaming two industry-innovators to help expand access to our exceptional black car service through this new-aged, targeted merchandising distribution channel," added Dean Sivley, chief executive officer of GroundLink.
Smart Destinations provides multi-attraction passes that enable online shoppers to purchase convenient sightseeing packages and maximize savings for every type of traveler. The passes cover admission to more than 400 attractions across nine North American destinations, including Boston, Chicago, New York, Orlando, and San Francisco. Passes include valued extras, such as the ability to skip lines at select attractions, comprehensive city guides, and bonus discounts.
"This is a smart strategy for the travel industry, improving the customer experience and industry revenue, and we're pleased to be a part of Fusion's Product Services Division," said Steve Zanette, channel sales manager from Smart Destinations.
"Fusion's Product Services Division will redefine how ancillary products and services are optimized for online travel partners, benefitting the website operator, the ancillary product and service provider, and their joint customer," said Beth Godlin, chief product and partnership officer of Fusion. "We look forward to having GroundLink and Smart Destinations join Viator in this groundbreaking new program, and will be announcing more new partners in the months ahead."
Fusion equips digital retailers with the power to convert a single online interaction into a long-term, profitable customer relationship. Building on proven results in global merchandising optimization, Fusion delivers the right offer at the right moment, creating more successful online opportunities. It bolsters profitability through increased conversions, average transaction values and customer retention. Fusion is the only provider with the technology and expertise to interact with customers from the moment they reach a website to the shopping cart, checkout and beyond. Follow Fusion on Twitter and LinkedIn.