FVM Strategic Communications Wins Awards for "Choose My Future" Campaign

Jan 20, 2014, 14:00 ET from FVM Strategic Communications

PLYMOUTH MEETING, Pa., Jan. 20, 2014  /PRNewswire/ -- FVM Strategic Communications has been recognized for its work on a campaign for the Archdiocese of Philadelphia

(Logo: http://photos.prnewswire.com/prnh/20131111/PH13825LOGO-b )

A number of awards organizations took notice of the campaign, titled "Choose My Future." "We Believe in Catholic Schools," a video produced by FVM and shot on location at various Archdiocesan schools, won the Silver Prize at the Davey Awards, and the Bronze Prize at the Telly Awards. It also won Best Faith-Based Video at the 2013 Internet Advertising Awards, and another Bronze Prize at the 2013 Content Marketing Awards. The campaign as a whole won FVM the Marketer of the Year Award in the Education and Non-Profit category at the 2013 Philadelphia American Marketing Association Awards Ceremony.

The campaign launched in Fall 2012, with the goal of increasing enrollment among the 18 Catholic high schools of the Archdiocese. Specifically, "Choose My Future" aimed to increase awareness and attendance of open house events held by the high schools each fall and spring

FVM used a combination of traditional and digital marketing to drive traffic to a webpage where students and families could register to attend an open house.

A statement from the Philadelphia American Marketing Association applauded the "Choose my Future" campaign for "[A] strategic and measurable marketing mix [which] integrated digital and direct channels, over time, to build two-way communication between segmented audiences and their respective brands."

Founded in 1987, FVM Strategic Communications is a full service B-to-B agency specializing in digital and traditional advertising; brand strategy and articulation; web design and development; video production; campaign reporting and metrics. For more information, please visit www.thinkfvm.com

Contact: Lillian Scafuro, 1-484-362-2475, lscafuro@thinkfvm.com

SOURCE FVM Strategic Communications