MIAMI, Nov. 3, 2011 /PRNewswire/ -- Advertising veteran, Gabriela Alcantara-Diaz announces the launch of G ADMarketing Communications, a strategic marketing consultancy firm that specializes in aligning brands with today's evolved Hispanic consumer. The company provides strategic guidance to a new wave of marketers focusing on engaging and catering to the needs of the affluent and middle-class Hispanic segments.
Alcantara-Diaz' primary focus is cultivating client strategic relationships at the executive level by leveraging over 20 years of distinguished branding communications expertise in the CPG/food retailer, health care, tourism and telecommunications industries. Alcantara-Diaz was instrumental in solidifying brand leadership for Fortune 100 retailer Publix Super Markets, Bellsouth/ATT's The Real Yellow Pages, Diageo-Johnnie Walker Black Label and Mercy Hospital.
The driving force behind G ADMarketing's vision is to successfully collaborate with clients in interpreting insights to build meaningful consumer brand relationships through compelling brand positioning. "Incorporating a more progressive, segmented marketing approach that speaks to Hispanics coming of age in America is the next phase in Hispanic branding," states Alcantara-Diaz. "I have collaborated with clients in nurturing brands for years and can speak to the vast opportunities in connecting with this desirable segment."
2010 U.S. Census data substantiates the market's coming of age trend noting, "The country's biggest population gains were in suburban areas. But, in a departure from past decades when whites led the rise, now it is because of minorities. More than one third of all 13.3 million new suburbanites were Hispanic (4.4 million), compared with 2.5 million blacks (18.8%) and 2 million Asians (15%). Whites accounted for one fifth of suburban growth."
According to The New Reality – Dreams Deferred, Futures Company, Multicultural Study 2010, today's economic situation is shifting behavior among Hispanic consumers, including the middle-class. "For these ethnic consumers, achieving the American dream will continue, but today they are re-thinking priorities and expenditures," noted Alcantara-Diaz.
G ADMarketing Communications:
Based in Miami, G ADMarketing Communications (http://www.gadmarketingcomm.com) is a strategic marketing firm whose mission is to build meaningful consumer brand relationships with Hispanic Middle America leading to richer, more fulfilling lives. Alcantara-Diaz was instrumental in solidifying brand leadership for Fortune 100 retailer Publix Super Markets, Bellsouth/ATT's The Real Yellow Pages, Johnnie Walker Black Label and Mercy Hospital. She launches her firm, following 25 years as Partner and Chief Strategy Officer for MGSCOMM and Executive VP at The IAC Group.
SOURCE G ADMarketing Communications