G. Willi-Food Introduces New Premium Kosher Products From Switzerland

YAVNE, Israel, February 28, 2011 /PRNewswire-FirstCall/ -- G. Willi-Food International Ltd. (NASDAQ: WILC) ("Willi-Food"), a global food company specializing in the development, manufacture, marketing and international distribution of kosher foods, today announced that it plans to introduce into the market two new lines of kosher Swiss premium products - the first is "Kambly" fine biscuit and cookie products and the second is a new line of fine chocolate bar products. Willi-Food is introducing these new products in order to enhance its already substantial product line.

Willi-Food is also proud to announce that in January 2011 it signed an exclusivity agreement with Kambly to distribute the famous Kambly fine biscuits in Israel - which, for the first time ever, will be kosher. The new kosher Kambly products, which Willi-Food will begin selling in April 2011, consists of an assortment of premium Swiss biscuits and cookies.

Kambly views itself as Switzerland's best-known and most-favoured biscuit brand, and in the premium segment of the fine biscuit and cookies market, is considered a worldwide leader in quality and innovation. It also views itself as Switzerland's leading exporter and strongest-selling producer of baked goods. Kambly is a Swiss company with a tradition of high quality for more than 100 years. All Kambly specialties are produced in Switzerland, making full use of the latest technological innovations.

This new category is added to a new series of premium kosher Swiss chocolate bars, co-developed with Willi-Food, which began selling in December 2010. Willi-Food intends to enlarge the verity of products in this category and to introduce a new line of premium kosher Swiss chocolate bars in the coming months.

Mr. Zwi Williger, President and COO of Willi-Food commented: "This new launch demonstrates our commitment to developing new, innovative and high-margin food products with careful attention to meeting the special needs of our customers. This marks the first time that the famous Swiss Kambly brand will manufacture kosher products, all made from natural ingredients. We have been able to achieve this as a result of Kambly's collaboration with Willi-Food. The new series of the kosher premium Swiss chocolate bars that we introduced a few months ago, has been well received by our customers, and we intend to increase its verity much further. As with all our products, this new product line is and will be produced with the highest standards of quality."

Distributed worldwide, Willi-Food products are known for their uncompromising high quality as well as their high standards of rabbinical supervision. Willi-Food offerings range from canned fish products, canned vegetable and fruits products, chilled Mediterranean salads, high-quality edible oils, a variety of dairy products such as butter, spreadable butter, whipped cream and different kinds of cheeses, chilled desserts, Italian ice-cream, dry fruit, nuts and beans, Swiss chocolate bars, coffee creamers and instant coffee, Swiss cookies, sweet pastries and crackers, rice, rice sticks and rice crackers, pasta, spaghetti and noodles, noodle soup, sauces, lemon juice, vinegar, halva, Turkish delight, corn flour, pastes, breakfast cereals, corn flakes, rusks, coconut milk, snacks and much more.

About G. Willi-Food International Ltd.

G. Willi-Food International Ltd. (http://www.willi-food.co.il) is an Israeli-based company specializing in high-quality, great-tasting kosher food products. Willi-Food is engaged directly and through its subsidiaries in the design, import, manufacture, marketing and distribution of over 1,000 food products worldwide. As one of Israel's leading food importers, Willi-Food markets and sells its food products to over 1,500 customers in Israel and around the world including large retail and private supermarket chains, wholesalers and institutional consumers. The company's operating divisions include Willi-Food in Israel; Gold Frost, a wholly owned subsidiary who designs, develops and distributes branded kosher, dairy-food products; and Shamir Salads, an Israeli manufacturer and distributor of a broad line of over 400 Mediterranean-style chilled salads.

This press release contains forward-looking statements within the meaning of safe harbor provisions of the Private Securities Litigation Reform Act of 1995 relating to future events or our future performance, such as statements regarding trends, demand for our products and expected sales, operating results, and earnings. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied in those forward-looking statements. These risks and other factors include but are not limited to: monetary risks including changes in currency exchange rates- especially the NIS/U.S. Dollar exchange rate, payment default by any of our major clients, the loss of one of more of our key personnel, changes in laws and regulations, including those relating to the food distribution industry, and inability to meet and maintain regulatory qualifications and approvals for our products, termination of arrangements with our suppliers, in particular Arla Foods, loss of one or more of our principal clients, increase or decrease in global purchase prices of food products, increasing levels of competition in Israel and other markets in which we do business, changes in economic conditions in Israel, including in particular economic conditions in the Company's core markets, our inability to accurately predict consumption of our products, our inability to successfully integrate our recent acquisitions, insurance coverage not sufficient enough to cover losses of product liability claims and risks associated with product liability claims. We cannot guarantee future results, levels of activity, performance or achievements. The matters discussed in this press release also involve risks and uncertainties summarized under the heading "Risk Factors" in the Company's Annual Report on Form 20-F for the year ended December 31, 2009, filed with the Securities and Exchange Commission on June 28, 2010. These factors are updated from time to time through the filing of reports and registration statements with the Securities and Exchange Commission. We do not assume any obligation to update the forward-looking information contained in this press release.

    Company Contact:
    G. Willi Food International Ltd.
    Baruch Shusel, CFO
    +972-8-932-1000
    [email protected]

SOURCE G. Willi-Food International Ltd.