G2 Crowd announces Winter 2015 rankings of the best sales intelligence platforms, based on user reviews

CHICAGO, Dec. 4, 2014 /PRNewswire/ -- The updated Grid℠ report for sales intelligence software, announced today by business software review site G2 Crowd, ranks 13 products to help purchasers in their selections.

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The Winter 2015 report is based on more than 750 reviews and ratings from business professionals.

The Grid℠, which is created from G2 Crowd's software review engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

Sales intelligence software provides sales professionals with background and contact information for a prospect, company, or industry. Sales teams use this information to identify new leads or update information for existing contacts. Sales intelligence tools might integrate with social streams to provide additional information about a prospect, and many tools will integrate with Customer Relationship Management (CRM) platforms to link information with existing contacts.

To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. DiscoverOrg, InsideView, LinkedIn Sales Navigator and Capital IQ were named Leaders. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. Nimble, Lead411, SalesLoft and IKO System were named High Performers. DiscoverOrg earned the highest overall customer satisfaction score.

Across all sales intelligence platforms, reviewers reported the product they use meets their requirements at an average rate of 81%, and on average reviewers said they were 82% likely to recommend the product they use.

Some highlights from the sales intelligence reviews on G2 Crowd:

"We've come to rely on the data accuracy of…[DiscoverOrg]. It allows to to invest our money and effort into efforts that pay off and work much faster than would have been possible prior to using the platform. Without accurate data your creativity and budgets get limited fast. With [DiscoverOrg] we've been able to push the boundaries of what is possible."
- Stephen Hays, Founder of InsideSalesTeam.com

"As a [sales professional,] I need to quickly make an impact to move a sales forward! InsideView gives me all the information I need at my fingertips to quickly get the attention of my prospects. Knowing who is who (People) at a [prospective client] has helped me get in the door and close more than a few large deals."
- Steve Cadley, Managing Partner at X-Consulting Group

"I would definitely recommend using LinkedIn Sales Navigator especially if you are a professional salesperson who is undertaking new business development. It is an excellent tool to find people."
- John Stoddart, Marketing Director at Highfields PF Limited

"I use [Capital IQ] almost on a daily basis to look up companies [and] transactions. I like to use the Excel templates (e.g. the core model) with CIQ formulas where I can pull market data conveniently."
- Milan Zheng, Valuation Analyst at Ernst & Young

"We are continuously building a network of contacts across all online platforms and it is overwhelming to manage. Nimble provides a way to tie in all your contacts to platforms and scores them so you can decide to engage further, nurture and expand your engagement with people most useful to you and your business. In a social activity model you can get all the updates in one stream and manage your responses easily. In case of new contacts, using the Chrome extension you can find anyone online and see if you are connected to them."
- Shashi Bellamconda, VP of Digital Marketing at The Bozzuto Group

"Over the past year a number of improvements have been made at Lead411 which really makes it one of the best resources for finding and connecting with targeted prospects...and it does all this without the 'baggage' that many overpriced and bloated sites try to provide. This is a great 'get in and get what you need' resource."
- Mark Ross, Director of Business Development at Sagence

"Time is money in sales. I time myself in nearly every action required in making a sale and SalesLoft made my process of finding prospects at the companies I want to sell to [three times] faster and with better email accuracy."
- Jason Olsen, Director, Strategic Accounts at Integrate

"IKO Magic leads is an incredible engine that pushes potential interesting contacts taking into account your own network and your preferred tagged contacts. It consolidates all your social networks like LinkedIn + Viadeo + Xing in one single comprehensive virtual network."
- Gildas Leroy, Vice President, EMEA at EasyVista

Of the more than 60 software vendors listed in G2 Crowd's sales intelligence software category, the 13 ranked products each received 10 or more ratings and reviews to qualify for inclusion on the Grid℠.

Satisfaction rankings are generated from the user reviews, and market presence is calculated from vendor size, market share, and social impact. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Niche.

Premium research access can be purchased on the site for $599. These offers the original data for filtering and weighting, as well as individual profiles of each platform with the most helpful positive and negative sales intelligence software reviews, detailed company information, user satisfaction ratings, feature scores and customer metrics. Future refreshes of the Grid℠ will provide updated rankings based on the latest reviews and social data.

Be sure to check out the new Grid℠ for the best sales intelligence tools and subscribe to the premium research.

About G2 Crowd, Inc.
G2 Crowd is a leading business software review platform that leverages its more than 20,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by more than $4.5 million in capital, G2 Crowd aims to bring authenticity and transparency to business
technology research. For more information, go to G2Crowd.com.

Contact: Mallory Snitker, [email protected]

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SOURCE G2 Crowd, Inc.

Related Links

http://www.G2Crowd.com