Gabrielle Union Steps Into the Hair Care Business Flawlessly

NEW YORK, Jan. 31, 2017 /PRNewswire/ -- When electrifying beauty and unsurpassable talent join forces, Flawless by Gabrielle Union is born. A hair care line designed specifically to cater to the needs of textured hair, the collection boasts the perfect everyday solutions for achieving both healthy hair and styling versatility. 

Flawless by Gabrielle Union is inspired and designed by Union herself. She has been completely hands on in building the hair care company, as owner, along with her longtime manager Jeff Morrone, Senior Partner of Primary Wave Entertainment. Her role encompasses brand development, marketing, formulation and creative direction for the collection. 

Union explains her decision to jump into the beauty industry. "What caught my attention with Flawless is that I would no longer just be the face of a brand, but would be designing a line of products that address what I feel are the main issues for women with textured hair. I've made it my mission to make sure everything from the formulas to the packaging are just right. I myself have suffered from one too many bad hair days and have never found one range of products that met all of my needs. I wanted to change that! This line is all about healthy hair and versatility – so you can change up your styles without compromising the condition of your hair. I want women to be able to express themselves, flawlessly!" 

Flawless will be led creatively by Union and driven in the market by a seasoned team of industry professionals organized by Vincent Davis, under the Flawless Beauty, LLC umbrella.  Flawless Beauty, LLC will be the catalyst to bring Union's passion for hair care to life and will be responsible for the sales, marketing and operations of the brand.

"We are really excited to be launching this line during a time when the multicultural beauty category is growing so rapidly. Gabrielle has brought such a personal touch and unique point of view to the line; I have no doubt women are going to fall in love with the brand immediately. She has been heavily involved in the development process and her passion and dedication can really be seen in the voice of the brand," states Vincent Davis, CEO of Flawless Beauty, LLC.

Flawless by Gabrielle Union includes products ranging from shampoos and conditioners to styling aids and treatments – all designed with moisture in mind. Each formulation utilizes a unique blend of Marula, Argan and Avocado oils to address issues women with textured hair face most often such as dryness, split ends, damage, brittleness and frizz. The collection will be available to consumers March 1, 2017 at Flawlesshair.com and on counter nationwide at Ulta Beauty and Ulta.com starting in April of 2017.

Union worked with the Flawless Beauty chemists to ensure that all of the ingredients were just right and that each product has the ability to work with one another to achieve healthy hair. Your hair can be one of your best accessories. Whether you rock your natural curl pattern or other times it's straight, wavy, styled to perfection or even a little messy.  For each of those days, there's a Flawless by Gabrielle Union product to provide the versatility you need to create your ever-changing looks, promote strong, resilient hair and embrace every style, every day without compromising the health of your hair.

About Gabrielle Union:
Recognized as one of today's hottest stars, Gabrielle Union, continues to shine both on and off screen.   Each week Union can be seen in the homes of millions on the BET series "Being Mary Jane," as the lead, 'Mary Jane Paul' a successful talk show host. The show is currently in its fourth season and is renowned as one of highest-rated shows on cable.  Union recently appeared on the big screen in Almost Christmas, in which she starred and served as executive producer, in Baran bo Odar's Sleepless and Nate Parker's The Birth of a Nation. Union will soon begin production on the ensemble dramedy The Public written and directed by Emilio Estevez. Some of Union's  additional film credits include Paramount's Top Five, Screen Gems hits Think Like a Man and Think Like a Man Too, Lionsgate's Good Deeds,  critically acclaimed Cadillac Records, The Perfect Holiday, Tyler Perry's Daddy's Little Girls, Ryan Murphy's Running With Scissors, the blockbuster hit Bad Boys II, Breakin' All the Rules, Deliver Us From Eva, Universal's cult hit Bring It On, Two Can Play That Game, Love & Basketball, Cradle to the Grave, Ten Things I Hate About You, and She's All That. Union champions causes near and dear to her heart, like breast health and combating sexual violence.  Native of Nebraska, Union currently splits her time between Los Angeles and Chicago with her family.

About Flawless Beauty, LLC:
Flawless Beauty offers premium hair care, treatment, styling and tools that address the unique needs of textured hair.  Our products are color-safe and free of sulfates, parabens and glutens, and each contains a unique blend of Marula, Argan and Avocado oils to address the needs of all women with textured hair, giving her the versatility to create ever-changing looks without compromising her hair's health.

SOURCE Flawless Beauty, LLC