Gaga's Workshop Named Best Celebrity/Fan Social Campaign In The 17th Annual Webby Awards

Gaga's Workshop Tops the Shortlist for International Awards Honoring Best of Web

Apr 30, 2013, 14:55 ET from Digital Surgeons

NEW HAVEN, Conn., April 30, 2013 /PRNewswire/ -- Digital Surgeons announced today that it has been named the Best Celebrity/Fan Social Campaign in the 17th Annual Webby Awards. Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. The IADAS, which nominates and selects The Webby Awards Winners, is comprised of web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, Mozilla CEO and Chair Mitchell Baker, Instagram co-founder Kevin Systrom, mobile-phone inventor Martin Cooper, and StumbleUpon founder Garrett Camp.

The Gaga's Workshop campaign ran from November 2011 until January 2012. The campaign consisted of an interactive microsite with deeply integrated social ties with Facebook, Twitter and Foursquare. The Gaga's Workshop campaign garnered 4 Billion total earned media impressions. This resulted in a 70% increase in holiday sales for Barneys from the previous year.

"Digital Surgeons has set the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "This award is a testament to the skill, ingenuity, and vision of its creators."

"The team worked tirelessly to make sure that this campaign was flawless. With such a powerful celebrity behind the campaign, we needed to make sure that everything was perfect," said David Salinas, Digital Surgeons co-founder. "Our team, led by co-founder Peter Sena, barely slept making sure this campaign went off without a hitch. The hard work definitely paid off!"


Digital Surgeons is a digital-first creative agency that works with businesses by creating innovative commutations and brand experiences that drive business results. They are located in New Haven, Conn.


Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, this year's Webbys received over 11,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS).

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SOURCE Digital Surgeons