Gaiam and Shady Acres Entertainment Sign Exclusive Licensing Agreement for Tom Shadyac's "I AM" Documentary

I AM earned $1.6 million after its theatrical debut in March and received a ringing endorsement from Oprah Winfrey when Shadyac was interviewed on her show. The documentary will premiere on the Oprah Winfrey Network (OWN) on New Year's Day and will be available on DVD on January 3, 2012. Total run time is 78 minutes.

"I AM represents the exact kind of film project that Gaiam believes in and wants to be associated with," says William S. Sondheim, president, Gaiam. "This wonderful film takes an introspective look at how humans view the world and how we all share a role in making it a better place to live. This is an eloquent example of how media can make a real difference."

"I was attracted to Gaiam because I believe we share a similar hope that entertainment and media can help heal. I was also impressed with their business acumen and thorough understanding of the world of distribution," says Tom Shadyac, founder, Shady Acres Entertainment. "We are excited about this partnership and the possibility of further widening the audience that can participate in the I AM conversation."

Shady Acres Entertainment is a motion picture and video tape production company based in Beverly Hills, California. The production company is led by critically-acclaimed top Hollywood movie director/producer/writer Tom Shadyac. In addition to I AM, the production company has produced: Bruce Almighty, Evan Almighty, I Now Pronounce You Chuck and Larry, 8 Simple Rules, Dragonfly, Accepted, Happy, Finding Kind as well as participatory interest in Red Gold and The Economics of Happiness by Helena Norberg-Hodge.

About GAIAM

Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle media and fitness accessories.  With a wide distribution network that consists of 62,000 retail doors, 14,400 store within stores, 5,600 media category management locations, a digital distribution platform and more than 10 million direct customers, Gaiam is dedicated to providing solutions for healthy and eco-conscious living.  The company dominates the health and wellness category and releases non-theatrical programming focused on family entertainment and conscious media. In addition, Gaiam has an exclusive licensing agreement with Discovery Communications and other licensing partners.  For more information about Gaiam, please visit www.gaiam.com or call 1.800.869.3603.

Contact:  Lauren Aboulessan
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SOURCE Gaiam, Inc.