LONDON, January 31, 2013 /PRNewswire/ --
GalaBingo.com, a household name and one of the U.K's leading online Bingo brands, today announces the arrival of an original new Facebook App featuring a live broadcast feed which will feature a different celebrity each week.
The App is an innovative new interactive product which allows players to watch - and participate in - exclusive interviews with celebrities during live broadcasts and also features an archived On-Demand video service for repeat viewing.
The Facebook App will make its debut on the unique Gala Live TV channel at 10pm (GMT) on the 8th February and GalaBingo.com have secured the one and only David Hasselhoff to star in the inaugural show.
Crucial to the concept is extensive use of various popular social media channels where members will be made aware of the participating celebrity one week in advance and will be invited to tweet, post and upload their own questions for the live show via a dedicated link.
The Hoff's Appearance will coincide with the launch of the new 'Hoff' Scratchcard, exclusive to GalaBingo.com, and its accompanying bonus offer promotion.
As part of the concept, the star will use his own Facebook and Twitter accounts to publicize the event, and his scratchcard, in the days before the show - with Gala providing extensive after-show social media activity to boot.
Since shooting to fame in 1980s TV show, Knight Rider, and consolidating his place in 'Hunk' history as a lifeguard on Baywatch, the Hoff has built up a cult following with huge global appeal attracting half a million followers on Twitter and over 113,000 'likes' on Facebook.
It's these opportunities for GalaBingo.com to tap into massive celebrity fan markets where the Social Media Facebook App and live celebrity show concept will come in to its own.
Its cutting-edge interactive Social Media element merged with a traditional TV chat show format gives both new and existing players a genuinely original - and exciting - reason for playing at GalaBingo.com and underlines the brand's status as an innovator rather than imitator.
"Everyone has their favourite celebrities and TV chat shows but everyone loves socialising too, so this interactive Facebook App and live show combines everything we think playing online bingo is all about," said Alison Digges, GalaBingo.com's Bingo Director.
"And as no other bingo site has anything like Gala Live TV it really does offer players something they won't get anywhere else."
To publicise the release further, GalaBingo.com will be in attendance at the ICE Totally Gaming conference at the ExCel, London from 5th-7th February and the London Affiliate Conference at Billingsgate Market, London until the 10th February.
Notes to Editor
GalaBingo.com was recently re-launched by Gala Interactive (Gibraltar), a new division of the Gala Coral Group, the UK's largest bingo operator and third largest gaming firm.
GalaBingo.com has spearheaded the development of brand leading gaming products with exclusive celebrity and media driven content and games featuring global celebrity brands, X factor, Deal or No Deal, Peter Andre, The Hulk, Gladiator, Marilyn Monroe, Elvis, John Wayne and Frankie Dettori. In addition with 21 years of heritage in Bingo, 600 jackpots, the highest number available anywhere and over £2 million paid out to our members daily, Gala TV featuring exclusive interviews with celebrities and interactive chat rooms, 24hours a day, seven days a week GalaBingo provides its members with the best in online and retail bingo entertainment.
Gala Bingo, the UK's largest Bingo Operator, runs over 138 clubs from Peterhead to Plymouth. Every one of the 4,500 staff are focused on going further than anyone else to guarantee that over one million customers a year experience the best buzz in Bingo. Gala Bingo are totally committed to increasing the number of Bingo fans in the UK, who can regularly enjoy the great value bingo, state-of-the-art fruit machines, and fantastic food and drink on offer in Gala Bingo clubs, every day.