VALLEY STREAM, N.Y., April 26, 2012 /PRNewswire/ -- Game Face Gaming, Inc. (OTC.BB: IKCC), announced today that effective immediately, it has changed the name of the corporation to Face Up Entertainment Group, Inc.  

Mr. Felix Elinson, the Company's Chief Executive Officer stated, "Our new name is more reflective of where we are and where we are going as a company.  Effective April 27^th, our corporate website will be found at www.faceupgroup.com."

"We also submitted the required paperwork to FINRA and do expect a ticker change more identifiable with our Company and will announce that as soon as we are notified, added Mr. Elinson.

Face Up Entertainment Group, Inc.  is a legal non-wagering online gaming platform (http://www.FaceUpGaming.com/). Today, none of the subscription based online gaming sites offer players the ability to see one another and speak live during game play."

Face Up Entertainment Group, Inc. is committed to responsible game-play and is not a gambling site. "Our goal is to maintain the thrill of online games while keeping it safe for everyone. Our social networking functionality provides the user base with the ability to grow their circle of friends beyond those they physically reach day to day. Our users sit down to play a game and more often than not leave making a connection with a stranger which is then maintained via our social network functionalities," stated Mr. Elinson.

Contact: ir@faceupgroup.com  Tel: 516 303 8100

Forward-Looking Statement

Matters discussed in this release may constitute forward-looking statements. The U.S. Private Securities Litigation Reform Act of 1995 provides safe harbor protections for forward-looking statements in order to encourage companies to provide prospective information about their business. The Company desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation.

Forward-looking statements reflect our current views with respect to future events and financial performance and may include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements, which are other than statements of historical facts. The words "believe," "enhanced", "excited," "anticipate," "more," "project," "biggest," "plan," "potential," "may," "should," "expect", "most well-known", and similar expressions identify forward-looking statements.

The forward-looking statements in this release are based upon various assumptions, many of which are based, in turn, upon further assumptions, including without limitation, management's examination of historical operating trends, data contained in our records and other data available from third parties. Although we believe that these assumptions were reasonable when made, because these assumptions are inherently subject to significant uncertainties and contingencies which are difficult or impossible to predict and are beyond our control, we cannot assure you that it will achieve or accomplish these expectations, beliefs or projections.

Important factors that, in our view, could cause actual results to differ materially from those discussed in the forward-looking statements include our ability to identify and in-license and the ability to adequately fund such targeted acquisitions. Risks and uncertainties are further described in reports filed by Game Face Gaming, Inc with the U.S. Securities and Exchange Commission.

SOURCE Game Face Gaming, Inc.