Game Marketing Summit Announces New Categories For 2014 Awards

SAN FRANCISCO AND FRAMINGHAM, Mass., Dec. 4, 2013  /PRNewswire/ -- The Game Marketing Summit® (GMS) today announced four new categories for the 9^th Annual Game Marketing Awards created to reflect the ever evolving interactive game marketing landscape. New this year are Best Editing for a Video Asset, Best CG for a Video Asset, Best Use of Paid Digital Media and Best Use of Digital Media in Owned Channels.  Entries are judged on excellence in strategy, creativity and execution, as well as results in achieving objectives. Call for entries for the 9^th Annual Game Marketing Awards will open January 7, 2014.

"The use of digital media as a marketing tool has become a key component of the game marketers' toolbox," said Marci Yamaguchi Hughes, General Manager, GMS.  "As a result, the Game Marketing Awards will now be showcasing innovation in this dynamic area, as well as celebrating all of the top creative campaigns and strategies driving success in the business of interactive game marketing."

The Game Marketing Awards is the first and only U.S. program established to showcase and honor the best creative work in marketing, promotion and advertising for the video game and interactive entertainment community.  

Judged by a jury of industry leaders, The Game Marketing Awards will be held on April 23, 2014, at the Yerba Buena Center for the Arts in San Francisco as part of the 2014 Game Marketing Summit, the premier conference for interactive game marketers. Detailed information about award categories and submission guidelines is available at www.gamemarketingsummit.com/categories.

Below is a complete list of award categories eligible for entry:

VIDEO ASSET CATEGORIES
OUTSTANDING TV OR THEATRICAL AD
OUTSTANDING PAID DIGITAL MEDIA AD: SHORT FORM
OUTSTANDING PAID DIGITAL MEDIA AD: LONG FORM
FUNNIEST VIDEO ASSET
OUTSTANDING PROMOTIONAL TRAILER
BEST GAME FOOTAGE TRAILER
BEST LONG FORMAT FEATURING PROMOTIONAL CONTENT
BEST LIVE ACTION PROMOTIONAL CONTENT

EFFECTIVE INTEGRATED MEDIA MARKETING CATEGORIES
OUTSTANDING OVERALL MARKETING CAMPAIGN OF THE YEAR (All Inclusive)
OUTSTANDING OVERALL MARKETING CAMPAIGN – CORE GAMES (Sports, Action, etc.)
OUTSTANDING OVERALL MARKETING CAMPAIGN – FAMILY GAMES (Music, Fitness, Kids, etc.)
OUTSTANDING OVERALL MARKETING CAMPAIGN – MOBILE GAMES

ADVERTISING CATEGORIES
STANDOUT PRINT ADVERTISEMENT – Single or Multiple
STANDOUT AD CAMPAIGN
STANDOUT OUTDOOR ADVERTISING

RETAIL, TRADE & PACKAGING CATEGORIES
STANDOUT OVERALL POP DISPLAY
BEST NON-TRADITIONAL PRODUCT PACKAGING
BEST LIMITED EDITION, SPECIAL EDITION OR COLLECTOR'S EDITION
BEST SHOWING AT A TRADE EVENT
BEST RETAIL MARKETING CAMPAIGN
BEST TRADE COLLATERAL

INTERACTIVE CATEGORIES
BEST WEBSITE FOR A PRODUCT
BEST DIGITAL ADVERTISING CAMPAIGN
BEST USE OF PAID DIGITAL MEDIA
BEST USE OF DIGITAL MEDIA IN OWNED CHANNELS

CREATIVE CRAFT CATEGORIES
BEST USE OF MUSIC IN A PROMOTIONAL PIECE
BEST USE OF SOUND DESIGN
BEST COPYWRITING FOR STATIC MEDIA OR ONLINE
BEST COPYWRITING FOR A VIDEO ASSET
BEST EDITING FOR A VIDEO ASSET
BEST CG FOR A VIDEO ASSET
BEST PRODUCT LOGO DESIGN
BEST KEY ART
BEST PROMOTIONAL PARTNERSHIP

OTHER CATEGORIES NOT TO MISS OUT ON
BEST PRODUCT ANNOUNCEMENT
MOST EFFECTIVE BUZZ GENERATING TACTIC
BEST COOL SH*T
THINKING OUTSIDE OF THE BOX

About Game Marketing Summit
As the world's largest interactive game marketing gathering, the Game Marketing Summit celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. Owned by IDG World Expo, GMS is a one-day event that brings together leading industry marketing and brand executives to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the interactive entertainment industry culminating with the Game Marketing Awards Show where top creative work produced by and for the video game marketing community is showcased and honored. For additional information, please visit www.gamemarketingsummit.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is an award-winning producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®/iWorld®, the MacIT® Conference, Electronic Entertainment Expo® (E3®), Digital Entertainment World (DEW), The Game Marketing Summit® (GMS), Anime Expo®, FutureM, BlogHer, BET Experience at L.A. Live, and Macworld Mobile. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

Media Contacts:
Karina St. Jean | Wendy Zaas
Rogers & Cowan
310.854.8112 | 310.854.8148
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SOURCE Game Marketing Summit