Game On: The New FanFeedr Sports Network Launches Today for Facebook and Twitter Users Who Are Passionate About Sports and Their Teams

NEW YORK, Nov. 30, 2011 /PRNewswire/ -- The new FanFeedr Sports Network (http://www.FanFeedr.com) offers over 400+ robust, team-specific sites and social media team accounts dedicated to providing the most timely and relevant news, photos, video, and sports data for the top sports.

"FanFeedr's key differentiator is that it has created 400+ FanFeedr Branded Team Sites directly on Facebook and Twitter in addition to its website. What is key is that busy people can see everything their team is doing without ever leaving Facebook or Twitter to get their curated sports news from thousands of sources. Big sites like ESPN and Yahoo Sports do not offer individual team news with the breadth that FanFeedr offers up. FanFeedr has more team accounts that any other service on the Web," said Ty Ahmad-Taylor, Founder and CEO of FanFeedr.

FanFeedr is not just another aggregator; content is curated from over 9,000 global sources ranging from newspaper beat reporter articles, blogs and Tweets, the top blogs, official league and team sites, Getty Images and AP photos, authenticated player and coach Tweets and much more.

FanFeedr's product team listened closely to its user base of avid sports fans to better understand their desires regarding the content they wanted most, and how they wanted to consume it. The result of this effort is the new FanFeedr, which provides sports fan consumers with the most comprehensive lens into what's happening with their favorite teams.

It is drop dead simple! FanFeedr now makes it easy for users to get the best real-time content for their favorite teams. Fans can either go directly to FanFeedr's new website and pick their favorite team and immediately get all of the best, real-time, curated news and information -- in ONE place. Or they can access their favorite team directly on Facebook and Twitter.

As an example, a Washington Redskins fan that's logged into Facebook or Twitter and wants the latest news on his or her team can get it in one of three ways:

• Directly on FanFeedr
• Directly on Facebook
• Directly on Twitter

After months of rigorous customer development, the FanFeedr team developed the new FanFeedr Sports Network using lean startup techniques to isolate the core features that any fan of a sports team could possibly want. The design has been hailed as smart and elegant, and easy-to-use by leading user experience people like Mignon Khargie, the award-winning head of design for Salon Internet, as well as the site's everyday users.

During the customer development process, FanFeedr deployed its unique "social sensing" technology, that not only determines the value of each piece of content, but also the overall value of each content provider, whether it is a national sports site, newspaper, blogger or Twitter account. "Our 'social sensing' approach is at the heart of FanFeedr's curatorial process, which assures our users that they are receiving only the most relevant sports content for their favorite teams," said Ahmad-Taylor.

Additionally, FanFeedr also uses a proprietary social algorithm to determine the interestingness, or hotness, of each piece of content.

Ahmad-Taylor predicts that a major market trend is happening right now with users consuming their content of interest for their favorite sports teams via social media channels on their mobile devices. Adds Ahmad-Taylor: "FanFeedr provides the best information along a fan's 'interest graph,' as opposed to their 'social graph,' and we have been doing it longer and better than anyone else." It is an untold story because Comscore and Quantcast are unable to track this type of user behavior on Facebook and Twitter. This is done by understanding the social value of each piece of content, as determined through sharing and reading gestures across all of Twitter and Facebook. FanFeedr now derives over 80% of its traffic through the team accounts on Facebook and Twitter and does not get any credit for that traffic from the traditional traffic tracking sources.

"We have learned a great deal from the consumption habits and desires of FanFeedr's loyal users over the past two years since our initial launch," said Ahmad-Taylor. "And today, we are launching the next generation of FanFeedr, which I believe will deliver the best user experience possible for sports fans to follow their favorite teams."

Mr. Ahmad-Taylor has been speaking across the country about the convergence of sports and social media and how they are aligning today.

• November 15, 2:30, Ty spoke at the Sports Media Marketing Summit at the Hudson Theatre in NYC: http://prod.promaxbda.org/smm/summit/schedule.aspx
• Ahmad-Taylor recently spoke at the 9th Annual IMG/Sports Business Journal Marketing Symposium in October. He was joined on the panel with Nick Grudin, Facebook; Omid Ashtari, Twitter; and J. Crowley of foursquare. (http://blog.fanfeedr.com/2011/10/fanfeedr-at-the-sports-business-journal-conference-with-facebook-twitter-and-foursquare/)

ABOUT FANFEEDR: The Best Place to Get Your Team News

FanFeedr is the pioneer in the convergence of sports and social media and is positioned as the leader in real-time sports content. Based in Dumbo, Brooklyn, NY, FanFeedr is a real-time personalized stream service. The company has delivered the best team-specific news and information since it launched in 2008. FanFeedr has new partnerships with the NFL, SB Nation, the Washington Redskins, Philadelphia Eagles and over 1,300 developers that reach more than 34MM uniques a month. For more information about the company, go to http://news.fanfeedr.com/about/.

MEDIA CONTACT:
Amy Bonetti
Big Mouth Public Relations
415-407-9008
[email protected]

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SOURCE FanFeedr