Game Plan Holdings Announces Partnership with LifeAID
BOSTON, Jan. 2, 2015 /PRNewswire/ -- Game Plan Holdings, Inc. (GPLH), a Boston based nutritional supplement company distributed exclusively through fitness professionals via its proprietary online platform, announced today it entered a partnership deal with LifeAID Beverage Company, Inc., a performance and recovery workout drink. Since launching its new platform in June, Game Plan has grown by over 1,000%. The company currently distributes its own proprietary products, and is expanding its product offering to established brands that meet its rigorous criteria.
"The decision became an easy one for our founder and I; Game Plan is an open source platform that distributes the highest quality products available, and FitAID is a product we felt our users could benefit most from," Brett Maloley, CEO of Game Plan said. "Previously our offering did not include a ready to drink beverage, so we decided to partner with the best."
FitAid will launch to a portion of Game Plan's exclusive partners during Q1 and then roll out company wide thereafter. LifeAID is distributed domestically through their own e-commence store and has a presence within hundreds of training facilities. Game Plan will provide an additional distribution channel for their growing product and brand.
"We are excited to be working with Game Plan in offering FitAID to coaches and athletes who do not currently have a pro shop in their box or a means to merchandise quality products," Aaron Hinde, President of LifeAID said. "Their innovative business model has shown tremendous value add to business owners and has incredible traction over a fairly short period of time, I look forward to a long standing and mutual beneficial relationship."
In addition to Game Plan at www.gameplan.com, refer to www.lifeaidbevco.com
CONTACT: Alex Karsos, [email protected], 603-848-5423
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SOURCE Game Plan Holdings, Inc.
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