Gameloft Launches the First Ad Campaign on YouTube for Mobile in France

PARIS, March 31, 2011 /PRNewswire-FirstCall/ -- With the mobile version of YouTube currently booming with 225 million views per day (3 times more than last year), YouTube and Gameloft are teaming up to launch the very first ad campaign in France on the dedicated mobile site. Tomorrow, Gameloft will sponsor the m.youtube.com homepage for a 24-hour awareness test campaign aimed at promoting the Gameloft channel, m.youtube.com/gameloft, on the mobile site.

A pioneer of the mobile age, Gameloft is the very first advertiser to test YouTube for Mobile in France. This beta campaign, which will display visuals and banners featuring brand colors on the homepage, will allow for 100% exposure for 24 hours on the mobile site, which already accounts for over 40% of the total YouTube audience.

Gameloft has long looked to the future through online videos with YouTube being a key player in its media/community strategy. The official Gameloft channel on YouTube, which today features hundreds of videos, has allowed the brand to expand, consolidate and energize its relationship with fans and to exceed 20 million views of its videos and games. Today, the leading global publisher of digital and social games continues to innovate by investing in the unique impact of this mobile platform which is the second-ranked video site in the world after youtube.com.

"Gameloft was one of the first to integrate social networking into its communications," said Karine Kaiser, vice president of Marketing at Gameloft. "We are pleased to extend our long-standing partnership with YouTube, which shows our drive to push the boundaries with new media and strengthen the close connection we have with our fans."

Still sometimes overlooked by advertisers, mobile publicity is currently undergoing incredible growth and is gradually becoming the future of advertising. As Robbie Douek, Director of Mobile Sales for Google France, remarked, "With the mobile web and app market boom, and with over 5 billion people connected, mobile platforms are an unprecedented opportunity for advertisers. The creative potential on mobile is huge: new formats and the speed of technology will allow brands to connect with their target market in a whole new way. Advertisers who are taking advantage of this opportunity today, such as Gameloft, will reap the rewards in the future."

About Gameloft

A leading global publisher of digital and social games, Gameloft(R) has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple(R) iOS and Android(R) devices), set top box, connected TVs and consoles. Gameloft partners with leading international brands such as UNO(R), Spider-Man(R), James Cameron's Avatar(TM), Ferrari(R) and Sonic Unleashed(R). Gameloft also operates its own established franchises, such as Real Football, Asphalt(TM), Modern Combat 2: Black Pegasus and N.O.V.A.: Near Orbit Vanguard Alliance(R). Gameloft is present in all continents, distributes its games in 100 countries and employs over 4,000 developers.

Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA).

About YouTube

YouTube is the world's most popular online video community allowing millions of people to discover, watch and share original videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc.

About Google Inc

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. wannabes Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit http://www.google.com.

SOURCE Gameloft