Gamers Applaud New Roaming Prices

Jul 29, 2013, 12:54 ET from Germany Trade and Invest

BERLIN and SAN FRANCISCO, July 29, 2013 /PRNewswire/ --

The news at the end of June that roaming prices for mobile phones would tumble in July was met with ear-to-ear smiles by Germany's gaming community.

With the cost of a megabyte of data within the EU dropping from 70 cents to 45, casual game addicts can play abroad with significantly more abandon than before; good news for Germany's thriving gaming industry.

Gamers in Germany spend 110 thumb-aching minutes per day playing on their smartphone or laptops according to Germany's Federal Association for IT, Telecommunications and New Media (BITKOM). There are fluctuations across the age groups, but even the 50-64-year-olds spend the duration of a soccer match chasing their next level.

This fall in roaming prices will give the industry a kick, particularly in Berlin, where more than half of Germany's venture capital into the IT industry flows and where many an App-creating company is setting up shop.

This year's third Casual Connect expo is in San Francisco on July 30, where Germany Trade and Invest will be pointing out the investment conditions that make Germany so attractive for gaming companies of all sizes.

"Germany is in a great position," said Julia Oentrich, Manager of ICT at Germany Trade and Invest.

"This trade fair comes on the heels of Minister of Economics Philip Rösler's visit here to showcase Germany as a place for start-ups and innovation. The casual gaming industry is booming, with 63% of gamers playing casual games on their phone and tablet apps. Germany, with its cutting-edge IT infrastructure and great investment conditions, is the perfect place for creative minds to add further value to this industry."

Germany Trade & Invest is the foreign trade and inward investment promotion agency of the Federal Republic of Germany. The organization advises foreign companies looking to expand their business activities in the German market. It provides information on foreign trade to German companies that seek to enter foreign markets.

Germany Trade & Invest
Andreas Bilfinger
T: +49(0)30-200099-173
F: +49(0)30-200099-511

SOURCE Germany Trade and Invest