PLANO, Texas, March 14, 2012 /PRNewswire/ -- Brierley+Partners, CRM and loyalty expert, is proud to announce yet another award for its GameStop Corp. client. The GameStop PowerUp Rewards loyalty program has been named the Gold winner of the Integrated Marketing Performance of the 2012 Gartner & 1to1 Media CRM Excellence Awards, Americas region. Gartner & 1to1 presented the award during the Gartner Customer 360 Summit this week in Orlando, Florida. This esteemed honor recognizes organizations that take a customer-centric approach to improving their business performance and have seen exceptional results.
More than 15.5 million members have enrolled in either the free or fee-based level of the program. GameStop PowerUp Rewards provides compelling value to its members by offering points, discounts, merchandise rewards, and unique sweepstakes entries.
Launched in October 2010, this successful program has become the cornerstone of GameStop's marketing efforts. Jim Sturm, President and CEO of Brierley+Partners is thrilled with the news of GameStop's latest victory: "We are proud of the impact that our strategic partners at GameStop have achieved – the leadership team at GameStop has consistently demonstrated the ability to leverage consumer knowledge in their efforts to build a higher level of brand equity while driving daily results."
Brierley+Partners' services and solutions include program strategy, communications planning and execution, creative, analytics, and the latest CRM technology — combined with the power of seasoned, professional experts ready to profitably grow their clients' customer relationships.
About GameStop Corp.
GameStop Corp. (NYSE:GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,627 company-operated stores in 17 countries worldwide and online at www.GameStop.com. The network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer® magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at www.GameStop.com/PCGames.
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Contact Courtney Hancock
SOURCE Brierley+Partners, Inc.