BEAUMONT, Texas, LAKE CHARLES, La., LAFAYETTE, La., BATON ROUGE, La., NEW ORLEANS, La., BILOXI, Miss., and MOBILE, Ala., Oct. 31, 2013 /PRNewswire/ -- Louisiana based I-10 Hospitality, LLC, a restaurant, hotel and gaming management company founded by former Pinnacle Entertainment, Inc. and Caesars Entertainment, Inc. executive, Geno M. Iafrate, inked a deal with Quaker Steak & Lube® to develop branded restaurants along the I-10 Corridor from Beaumont, TX to Destin, FL. "We are so excited to expand our brand presence throughout the I-10 Corridor and introduce more guests to our unique motorsports-themed dining experience," said John Longstreet, President and Chief Executive Officer, Quaker Steak & Lube®. "Our continued strong growth would not be possible without our dedicated area developers at I-10 Hospitality who are committed to the company's success."
The seven markets include Beaumont, Lake Charles, Lafayette, Baton Rouge, New Orleans, Gulfport/Biloxi, and Mobile/Pensacola/Fort Walton with an option to develop additional locations in the Shreveport/Bossier, Alexandria and Monroe markets. "We are thrilled to bring The Lube® concept to the coast," said I-10 Hospitality President and Chief Executive Officer, Geno M. Iafrate. "With its fun family vibe, great service, delicious menu, and uniquely branded restaurants, Quaker Steak & Lube® will surely stand out." Stay tuned to Get Your Lube On!
I-10 Hospitality, LLC is partnering with Sulphur, LA, based KAP of Louisiana to oversee construction projects. Other key partners include Montgomery Roth Architecture & Interior Design from Houston, Texas and Shreveport, Louisiana based Gremillion & Pou Marketing.
Quaker Steak & Lube®
Founded in 1974, Quaker Steak & Lube® is a family friendly restaurant with a motor-themed atmosphere. Commonly referred to as "The Lube®", the restaurants feature a unique blend of great service, award-winning food, supercharged events and eye-popping décor. Today, with over 60 locations throughout the United States and Canada, The Lube® serves over 80 million wings annually and sells its bottled sauces around the world. The restaurant franchise has won the title "Best Wings USA" and has over 100 local, national and international awards for their wings and over 21 signature sauces.
For more information about Quaker Steak & Lube®, visit www.thelube.com.
I-10 Hospitality, LLC
I-10 Hospitality, LLC is a Louisiana based hospitality management company specializing in restaurant, hotel and gaming development, management and consulting services. Founded in 2013 by 20-year hospitality and gaming veteran, Geno M. Iafrate, President and Chief Executive Officer, I-10 Hospitality focuses on brand differentiation by deploying marketing, operational and financial expertise.
SOURCE I-10 Hospitality, LLC