Ganeden Biotech and Abunda Functional Foods Create First Probiotic Chocolate Milk Mix

MojoMilk™ is the first functional chocolate milk mix to incorporate probiotics

Oct 19, 2010, 08:00 ET from Ganeden Biotech, Inc.

CLEVELAND, Oct. 19 /PRNewswire/ -- Ganeden Biotech, Inc., maker of the patented probiotic strain GanedenBC30®, and Abunda Functional Foods, a company dedicated to creating delicious, convenient and functionally healthy food products, today announced the launch of the first probiotic chocolate milk mix, called MojoMilk™.  The new product incorporates the probiotic GanedenBC30, which is clinically proven to boost immunity and help improve digestive health.    

MojoMilk™ comes via individualized stick packs, which can be poured into a 6-8 ounce glass of milk or milk substitute, making it ideal for lunch boxes or backpacks. The stick packs are currently available in a 10 – count box for $9.99, and they can be purchased via the website, www.mojomilk.com.  

"MojoMilk™ is the first functional chocolate milk mix on the market today, making it a healthy alternative to conventional chocolate milk or sugary juices and sodas," said Andrew Lefkowitz, CEO and president of Ganeden Biotech. "This should resonate with today's consumers, particularly moms, who are always looking for healthy products that their kids will enjoy."

In addition to the great chocolate flavor that kids expect, MojoMilk™ has less sugar and 60 percent less calories than its closest competitor, Nesquik®, while delivering more than 10 times the active cultures found in yogurt.

"The choice to go with the probiotic GanedenBC30 was an obvious one," said Peter Leighton, CEO of Abunda Functional Foods. "We carefully selected it because of its definitive clinical research and ability to remain active throughout the manufacturing and digestion processes. The result is a product that is both healthy and delicious, which is a win-win for everyone."  

Probiotics are "good bacteria" that have been shown to improve digestive health and support immune function. Unlike most probiotic strains, GanedenBC30 is unique in its ability to survive the harsh manufacturing processes, and be incorporated into a variety of products ranging from frozen yogurt to nutrient supplements. The survivability and viability of GanedenBC30 can be attributed to the spore-forming nature of the organism, which has a natural occurring layer of organic material that protects the genetic core of the culture.

MojoMilk™ is made with highest quality ingredients, is certified Kosher and is manufactured in an eco-friendly solar powered facility. MojoMilk will be on display at SupplySide West, which runs from October 21 – 22, 2010 in Las Vegas at Ganeden Biotech's booth (27100).

About Ganeden Biotech

Founded in 1997, Ganeden Biotech, Inc. is based in Cleveland, Ohio, and is the largest seller of over-the-counter probiotics in the U.S. through its Digestive Advantage® and Sustenex® brands. It also licenses its patented probiotic bacteria, GanedenBC30®, for use in commercial food and beverage applications, nutraceuticals and in animal health industries. GanedenBC30® is self-affirmed GRAS (Generally Recognized as Safe) by an independent panel of experts assembled to assess its safety in use as a food ingredient. For more information about licensing opportunities visit ganedenlabs.com.

About Abunda Functional Foods

MojoMilk™ was created by Abunda Functional Foods, a company dedicated to creating delicious, convenient and functionally healthy products. Abunda is a privately held company based in Sandy, Utah. Please visit our website at www.mojomilk.com for more information.  

SOURCE Ganeden Biotech, Inc.



RELATED LINKS

http://www.ganedenlabs.com


http://www.mojomilk.com