Gardein™ Receives Progressive Grocer's 2015 Category Advisor Award

Brand Recognized For Innovation In The Frozen Meatless Foods Category

Nov 12, 2015, 09:30 ET from Gardein

VANCOUVER, British Columbia, Nov. 12, 2015 /PRNewswire/ -- Gardein is the recipient of the Progressive Grocer Category Advisor award in the Frozen Meatless Foods category for its Fishless Filets.  The award recognized gardein for its unique product innovation that met consumers' needs and drove category growth during 2015. 

In their 19th year, Progressive Grocer's Category Advisor Awards honor CPG companies for their category management prowess, demonstrated through their partnerships with grocery retailers.

"We're honored to receive this award which celebrates the innovation and attention to consumer insights that is paramount to gardein products," said Yves Potvin, founder and president of gardein. "We're committed to bringing retailers innovative products to drive category growth in the Frozen Meatless Foods Category. Consumers were asking for a meatless product that would replicate the classic fish and chips meal. We spent a lot of time perfecting the flaky moist texture on the inside and the crispy coating on the outside. I'm so excited to see people and retailers fall in love with it."

Gardein is dedicated to producing plant protein options that people love to eat, are good for you and are light on the planet.  With global food demand on pace to grow fifty percent by 2030, there will be significant need for more protein, and gardein is part of the solution.   With nearly thirty delicious meat-free choices, including meal starters, hand-held, and fully-seasoned offerings, gardein is bringing retailers the widest variety of plant protein and is consistently at the forefront of consumer trends.

Progressive Grocer magazine is a leading publication that provides analysis on current trends in the supermarket industry and commentary on new product development. This award is bestowed on companies with outstanding products, marketing and sales in their respective categories. Companies were judged in the areas of innovation, ability to successfully introduce new products, merchandising and promotional strategies. Other criteria included quantitative and qualitative evidence of the positive results of their efforts both for retailers and the total category as a whole.

About gardein
Gardein™ (garden + protein) is a plant protein brand offering a variety of delicious, convenient and versatile foods. gardein tastes good, is good for you and good for the planet. The fastest growing brand within the category, gardein creates delicious, center-of-plate foods people love that deliver the taste, texture and nutrition of meat—with no cholesterol and less fat and calories. gardein's award winning products are made from non-GMO soy and wheat, ancient grains and veggies. Gluten-free options are also available in gardein's broad product portfolio. gardein is available at over 22,000 retail locations as well as over 5,000 restaurants and 100 colleges, universities as well as other venues across North America. gardein is owned by Pinnacle Foods, Inc. based in Parsippany, New Jersey.  For additional information and chef inspired recipes, visit

Contact:  Greg Nyhan
              (908) 230-5777  

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SOURCE Gardein