NEW YORK, March 6, 2017 /PRNewswire-USNewswire/ -- Nearly half of Americans do not recycle their beauty and personal care products1, accounting for a significant amount of landfill waste. To make a positive impact on the planet, Garnier and DoSomething.org, the largest organization for young people and social change, have teamed up to launch Rinse, Recycle, Repeat, a national campaign and college campus competition to educate America's youth about the importance of recycling beauty product #empties.
To further drive social participation, Remi Cruz, a lifestyle personality and YouTuber known for her popular channels MissRemiAshten and RemLife, will serve as the face of Rinse, Recycle, Repeat, starring in a public service announcement about recycling her own beauty products.
"Rinse, Recycle, Repeat combines my three favorite things: beauty products, creativity and most importantly, doing my part to help the environment," Cruz said. "I'm excited to be a part of this campaign, and ready to show young people that there is a fun and easy way to make an impact."
The goal of the campaign is to tap into the #empties social conversation and educate young people on the importance of bathroom recycling. The campaign will show them how recycling their beauty #empties can keep them out of landfills and be used to create green gardens within local communities. By rallying young people to recycle their #empties, Garnier hopes that this campaign will be able to divert a total of 10 million #empties from landfills by the end of 2017.
"We're excited to show young people the positive impact they can make on the planet and their community, simply by recycling their empties from the bathroom," said Aria Finger, CEO at DoSomething.org. "We're proud to be working with Garnier, a brand that continuously demonstrates its commitment to sustainable beauty, to give these products new purpose."
Rinse, Recycle, Repeat: National Campaign & College Competition
To participate in the national Rinse, Recycle, Repeat campaign, individuals can
- Sign up online at dosomething.org/rinse, decorate a bathroom recycling bin and share a picture with DoSomething.org on the "Prove It" page online or by texting RINSE to 38383 to be entered to win a $5,000 scholarship.
- Once the bin is filled with ten pounds of beauty #empties, participants can print a free shipping label to send their #empties to TerraCycle to be responsibly recycled.
To help spread the word, encourage friends and family to also recycle in the bathroom and join the #empties conversation, participants can share a photo of their recycling bins on Twitter by tagging @garnierUSA and using #empties and #RRRSweepstakes.
On April 1, a college competition will kick off on 50 college campuses nationwide to collect the most #empties. The college team that collects the most #empties will be rewarded with a garden for their community, furnished by Garnier and TerraCycle.
TerraCycle, Inc. is the world's leader in the collection and repurposing of hard-to-recycle post-consumer waste. Sometimes, beauty and bathroom #empties can be more difficult to recycle than items like bottles and newspapers.
"DoSomething is an incredible organization that has made significant strides to impact social change through connecting young people who share a passion for making the world a better place. We are very proud to partner with DoSomething to raise awareness around the positive impact of bathroom recycling on the environment," said Ali Goldstein, Senior Vice President of Marketing for Garnier. "At Garnier our mission is to take care of you by developing naturally-derived beauty products, and to take care of future generations by continuing to strengthen our sustainability commitment. We have been working with TerraCycle for six years, and through this broader collaboration our hope is to significantly increase the amount of beauty product empties that are diverted from landfills and recycled into useful materials to build green gardens."
Garnier Takes Care of Our Planet
The Garnier Beauty Recycling Program, in partnership with TerraCycle, is the world's first-ever beauty and personal care recycling program which facilitates the collection and recycling of beauty #empties that otherwise cannot be recycled by providing complimentary shipping of #empties to TerraCycle. Since inception of the program in 2011, the Garnier Beauty Recycling Program has diverted more than eight million empties out of landfills. These #empties were turned into pelletized lumber for raised garden beds, benches, trash receptacles and other elements for community green gardens. Garnier has donated five green gardens to organizations in New Orleans, Detroit and New York City, with three more planned in 2017. These gardens have engaged hundreds of thousands of individuals in the surrounding communities, and many of them grow fruit and vegetables for local schools in impoverished areas where children do not have access to nutritional lunches.
Garnier's Sustainability Commitment
Garnier's heritage is rooted in naturally-derived ingredients and formulas, with sustainability in its DNA. Today, the brand's global commitment to sustainability extends beyond the formulas; it's the cornerstone of the brand. Garnier is committed to developing products that take care of your skin and hair, as well as the environment:
- Garnier has created some of the greenest and most effective formulas made at zero waste facilities. Both Garnier Fructis and Whole Blends products are produced in a facility committed to sustainability. The facility has reduced waste and water consumption per unit by approximately 58 percent and 47 percent respectively, since 2005. Additionally the zero landfill site recovered 95 percent of its waste in 2015.
- Garnier Fructis has increased the amount of Post-Consumer Recycled Waste that the packaging is made from. The former packaging contained 30 percent Post-Consumer Recycled Waste; the new Garnier Fructis that launched in January 2017 contains 50 percent Post-Consumer Recycled Waste.
- Whole Blends' product packaging is made with 30 percent Post-Consumer Recycled waste.
- All cardboard packaging used in Garnier SkinActive and hair color products is FSC™ certified.
- Garnier is one of the first mass-market brands to incorporate 40 percent recycled glass into skincare jars.
To get involved in the "Rinse, Recycle, Repeat" program, visit dosomething.org/rinse or text RINSE to 38383. To learn more about how Garnier is keeping beauty #empties out of landfills and making a positive impact on our planet visit GarnierUSA.com/green.
1. Source: "2014 Cone Communications Recycling in the Home Survey," Cone Communications.
For over 100 years, Garnier has created innovative, performance-driven products covering all types of beauty needs. Present in more than 65 countries, the brand draws its strength from its young and resolutely optimistic spirit. Garnier's expertise has expanded to cover several areas in the beauty field with iconic and world renowned products in haircare, styling, hair coloration, skincare and more. At Garnier, we embrace individuality by creating must-have products that harness the power of nature and technology to help everyone look good and feel better every day. With Garnier, the best hair starts with strength.
DoSomething.org is the largest tech company exclusively for young people and social change. We're activating 5.5 million young people (and counting!) to make positive change, online and off, in every US area code and in over 131 countries. When you join DoSomething.org, you join something bigger than yourself. You team up with the young people who have clothed half of America's youth in homeless shelters. And cleaned up 3.7 million cigarette butts from the streets. And run the largest youth-led sports equipment drive in the world. And more! You've got the power and the passion to make an impact -- we'll help you get it done. Welcome to DoSomething.org. Let's Do This.
Founded in 2001, TerraCycle, Inc., is the world's leader in the collection and repurposing of hard-to-recycle post-consumer waste, ranging from used chip bags to coffee capsules to cigarette butts. The waste is collected through free, national, brand-funded recycling programs, as well as various consumer and government-funded models. The collected waste is reused, upcycled or recycled into a variety of affordable, sustainable consumer products and industrial applications. Each year, across 21 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process. To learn more about TerraCycle or get involved in our recycling programs, please visit www.terracycle.com.