Gazelle Celebrates Earth Day by Diverting More Than 260 Tons of e-Waste in 2010

Apr 20, 2011, 12:25 ET from Gazelle

BOSTON, April 20, 2011 /PRNewswire/ -- Hundreds of millions of pounds of household consumer electronics are discarded each year, which makes e-waste the fastest growing part of the U.S. garbage stream. E-waste accumulates with someone choosing to throw away their one-pound cell phone or eight-pound laptop. While most consumers know that they are not supposed to throw away electronics, the real challenge is that they don't know what to do with unwanted gadgets. Gazelle ( provides the solution.

Gazelle, the nation's largest consumer electronics RECOMMERCE™ service, is a simple and worry-free way to responsibly trade-in at least 75% of used consumer electronics devices that are currently sent to landfills. Since 2008, Gazelle has helped over 175,000 customers join the RECOMMERCE™ revolution by diverting tons of gadgets from landfills. During 2010 alone, over 310,000 pounds of no-longer-used gadgets, including cell phones, laptops, digital cameras and gaming consoles were kept out of landfills, which translates to a whopping 264 tons of potential e-waste.

To encourage and promote responsible consumption around Earth Day, Gazelle has teamed up with Newegg, the largest pure-play technology-focused retailer online, for the "1 Ton Challenge," a month-long initiative challenging consumers to trade their used electronics and keep one ton of gadgets out of landfills. To participate in the promotion, customers can just visit to trade their used gadgets for Newegg gift cards. All items traded in during the month of April will be counted towards the landfill diversion goal. Beyond the promotion, customers can always visit to trade in used gadgets for Newegg gift cards and know that all items will be reused or responsibly recycled.


Gazelle (, a service of Second Rotation, Inc., provides the easiest, fastest and safest way for consumers to get cash for their unwanted electronic devices.  Gazelle takes the risk and effort out of selling electronic gadgets online and provides its users with benefits such as free shipping and packaging and comprehensive identity/data removal.  To date, Gazelle has helped more than 175,000 consumers reCommerce their old gadgets to de-clutter their lives, earn quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Physic Ventures, Venrock Associates and RockPort Capital Partners.


Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates ( which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 13 million registered users and offers customers a comprehensive selection of the latest high-tech products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.

SOURCE Gazelle