Gazelle Names Sarah Welch as CMO

Company's first CMO joins to lead marketing and product strategy

Sep 06, 2011, 16:11 ET from Gazelle

BOSTON, Sept. 6, 2011 /PRNewswire/ -- Gazelle (, the nation's leading consumer electronics reCommerce™ service, today announced that Sarah Welch has been named its Chief Marketing Officer (CMO). Sarah joins Gazelle as its first CMO and will be immediately responsible for the company's overall marketing strategy and award-winning product and Customer experience. In her role, Sarah will lead Gazelle's fast-growing marketing team, and bring leadership to the expansion of tactics, including advertising, online marketing, and communications. Sarah will report directly to co-founder and CEO, Israel Ganot.

Sarah joins Gazelle with more than 15 years of marketing experience. Sarah joins Gazelle from TripAdvisor, the world's most visited travel website, where she held senior roles including Vice President of Marketing and Vice President of the TripAdvisor Media Group.  Before TripAdvisor, Sarah worked at an array of well-established companies including BabyCenter, the leading online resource for new and expectant parents, and eBay. Sarah earned her Bachelor's from Brown University and her MBA from the Stanford Graduate School of Business.

"Sarah's experience and approach make her a great fit for Gazelle's business and culture," said Israel Ganot, Co-Founder and CEO of Gazelle. "As CMO, Sarah will round out our executive team, and I'm confident that with her mix of experience and deep background in both marketing and product she will help us bring reCommerce to the masses."

"Gazelle is the perfect match for my experience and interests," said Sarah Welch. "Gazelle's mission to redefine the consumption of electronics, the company's massive global opportunity for its business and the company's commitment to being a leading workplace all combined to make it an irresistible opportunity."

This announcement comes on the heels of Gazelle's recently announced series D financing of $22M, led by Craton Equity Partners. Gazelle, founded in 2006, has inspired more than 200,000 Customers to change their consumption habits and trade-in more than 600,000 used electronics to be reused or responsibly recycled.


Gazelle (, a service of Second Rotation, Inc., provides the easiest, fastest and safest way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort out of selling electronic gadgets online and provides its users with benefits such as free shipping and packaging and comprehensive data removal. To date, Gazelle has helped more than 200,000 consumers trade their gadgets to de-clutter their lives, earn quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Craton Equity Partners, Physic Ventures, Venrock Associates and RockPort Capital Partners.

Michael Schneider
RF|Binder Partners
(212) 994-7546;

SOURCE Gazelle