Gazelle Predicts iPad to Bring RECOMMERCE Levels to New Heights

The Nation's Largest Consumer RECOMMERCE Service Gears Up for iPad Launch, Expects Massive Upgrade Frenzy

Mar 02, 2011, 14:07 ET from Gazelle

BOSTON, March 2, 2011 /PRNewswire/ -- As Apple prepares to disrupt the tablet waters yet again and announce the highly anticipated iPad 2, Gazelle, the nation's largest RECOMMERCE service, predicts that 5-10% of consumer upgrades will involve a trade-in of the first generation iPad. This would mark the highest percentage of participation in RECOMMERCE ever.

Consumers are growing more aware that their used electronics hold value, but today, still fewer than 1% of consumer electronics are considered for RECOMMERCE. Gazelle expects that economic factors will change things for iPad owners. The iPad 2 retail price starting at $499 combined with a trade-in offer up to $595 on makes it simple for consumers to upgrade smart and save hundreds of dollars off the retail price (or even cover the entire cost depending on the model).

"The dynamics of Apple's iPad launch are perfect for RECOMMERCE," said Israel Ganot, CEO, Gazelle. "Millions of first generation iPad owners will want to upgrade, and by trading in their used tablet they can upgrade for half the cost. And they will feel good knowing that their used iPad's life will be extended through reuse."

After being founded in 2006, Gazelle has seen tremendous growth and become the largest player in the consumer RECOMMERCE space. Last year, the company achieved 150% growth while attracting more than 150,000 customers, and is currently receiving more than 30,000 electronics per month. In addition to its service, it has brought its industry leading customer experience to power electronics trade-in for some of the world's largest retailers, including, Sears, Kmart, Office Depot, and Costco.

Like every item that arrives at Gazelle, all iPads will be hand-inspected by a trained member of the Gazelle gadget lab team. Customers can rest assured knowing Gazelle will take care of data destruction and ensure their item is resold or responsibly recycled through its eSteward recycling partner, Cloud Blue.

At the time of this press release, the following iPads, if in perfect condition, would yield the following amounts:

  • Apple iPad 16GB WiFi: $375
  • Apple iPad 16GB WiFi+3G: $446
  • Apple iPad 32GB WiFi: $437
  • Apple iPad 32GB WiFi+3G: $522
  • Apple iPad 64GB WiFi: $463
  • Apple iPad 64GB WiFi+3G: $595


Gazelle (, a service of Second Rotation, Inc., provides the easiest, fastest and safest way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort out of selling electronic gadgets online and provides its users with benefits such as free shipping and packaging and comprehensive identity/data removal. To date, Gazelle has helped more than 150,000 consumers trade their used gadgets to de-clutter their lives, earn quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Physic Ventures, Venrock Associates and RockPort Capital Partners.


Michael Schneider

RF|Binder Partners

(212) 994-7546

SOURCE Gazelle