Gazelle Prepares for Unprecedented reCommerce™ Frenzy With New Service Enhancements

Customer experience changes to make it easier and faster for customers to get cash for their used phones

Oct 04, 2011, 11:11 ET from Gazelle

BOSTON, Oct. 4, 2011 /PRNewswire/ -- With the announcement of Apple's iPhone expected this afternoon, Gazelle, the nation's leading reCommerce™ service, is rolling out the red carpet for iPhone owners with enhancements designed to help customers get paid easy and fast. The changes include updates throughout the customer experience, including online user experience, processing, and customer support.

Enhancements include:

  • Simplified online experience: Most 1-3 year old cell phones have light to moderate wear and tear. With this in mind, Gazelle radically simplified its item condition scale and offer calculation experience to make it easier for customers to accurately describe their phone and therefore receive our best offer. The new conditions allow customers to choose from "flawless," "good," or "broken." Gazelle expects 90% of traded in phones to be in good condition.

  • Dedicated support: All customers who trade in an iPhone will gain access to a dedicated customer support team who will be standing by to proactively solve problems and answer any questions.

  • Faster payment: A specially trained iPhone processing team is ready to check out thousands of phones per day, meaning customers will get paid fast.

Consumers are growing more aware that their used electronics hold value, but today, still only a small fraction of consumer electronics are considered for trade in.  Gazelle expects that current economic factors will change things for iPhone owners. Already, since the press invite went out for the Apple event, more than 10,000 consumers have traded in their iPhone through Gazelle.

"We know that iPhone owners will want to get their hand on the latest model as soon as possible," said Israel Ganot, co-founder and CEO of Gazelle. "We want to help them do that by providing a simple, trusted experience that will enable them to quickly get cash for their used phone that they can use to upgrade to the new one. We're committed to doing so by creating the best experience through customer-centric innovation and support."

At the time of this press release, Gazelle offered up to $284 for iPhone trades (AT&T white 32gb iPhone 4). Prices are expected to drop rapidly so please see for latest pricing.

After being founded in 2006, Gazelle has seen tremendous growth and has become leading player in the reCommerce™ space. Last year, the company achieved 155% growth and has lead over 200,000 Customers to trade in or recycle over 550,000 used electronics.

Like every item that arrives at Gazelle, all iPhones will be hand-inspected by a trained member of the Gazelle gadget lab team. Customers can rest assured knowing Gazelle will take care of data destruction and ensure that their item enjoys an extended life in a new home.


Gazelle (, a service of Second Rotation, Inc., provides the easiest, fastest and safest way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort out of selling electronic gadgets online and provides its users with benefits such as free shipping and packaging and comprehensive identity/data removal. To date, Gazelle has helped more than 220,000 consumers trade their used gadgets to de-clutter their lives, earn quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Craton Equity Partners, Physic Ventures, Venrock Associates and RockPort Capital Partners.

Michael Schneider
RF|Binder Partners
(212) 994-7546

SOURCE Gazelle