G'Day America, SoLEURS Introduces Fashionable, Protective and Affordable Sunglasses to U.S. Consumers

Australian company sets new standards in the states for high-quality, elegant eyewear that won't break the bank

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Jul 13, 2016, 09:08 ET

MELBOURNE, Australia, July 13, 2016 /PRNewswire/ -- Americans now can enjoy the exceptional style and unrivaled protection of premium-quality sunglasses, minus inflated designer prices. SōLEURS^® – Australia's innovative creator of high-end, fair-cost eyewear – is debuting its iconic sunglass collection in the U.S. market.

SōLEURS combines contemporary classic frames with state-of-the-art protective lenses, all at substantially lower prices than luxury name brands.

Born out of a desire to create beautiful, affordable, high grade quality eyewear, SōLEURS is an independent eyewear label from the creative mind of Australian Dr. Nathan Orbach. All sunglasses are polarized to protect against UVA/UVB and come in a convenient foldable case.

The SōLEURS secret? No retail middlemen. Each pair is designed in-house, manufactured overseas and delivered directly to online consumers.

"We keep our costs real by removing layers of mark-ups and designer brand licensing fees," said Nathan Orbach, founder of SōLEURS. "We believe people shouldn't pay exorbitant prices for a name. They should pay a fair price for sunglasses with superb style and substance."

All SōLEURS lenses are polarized to reduce glare and help block intense reflected light. Besides defending against UVA, UVB and other harmful rays, SōLEURS lens materials help alleviate eye fatigue, improve visual sharpness and enhance depth perception in sunlight.

This unparalleled sun protection is matched by the company's versatile line of frames, designed in styles and shapes well known and loved by wearers around the world. SōLEURS sources its frame materials from some of the world's eyewear component leaders, including those in Italy, China, Japan and Germany.

Each SōLEURS frame is designed for optimum durability, comfort and style, whether you're walking on the beach, enjoying a brisk bike ride or sitting down to an elegant al fresco dinner.

That high level of comfort extends to selecting your SōLEURS sunglasses. Simply use the company's online real-time Fitting Room to virtually try on various frames before placing your order.

"We're committed to remaining proactively independent from the usual retail distribution politics that drives up sun eyewear prices," Orbach said. "Through our transparent and authentic business model, we can correct the imbalance in the luxury sunglass marketplace."

All SōLEURS sunglasses are delivered in beautiful packaging complete with an innovative case which collapses flat and slips easily into back pocket, backpack, briefcase or purse. Sunglasses are available for purchase in a variety of colors and styles to meet every face shape and personality. The initial collection is priced at $129 with a one year warranty. For more information and to shop, visit www.soleurs.com.

About SōLEURS:
SōLEURS is an independent eyewear label from Australian Dr. Nathan Orbach. Created with comfort and versatility in mind, SōLEURS sunglasses are polarized to protect against UVA and UVB rays and come in a beautiful, foldable case. Cut with a timeless and elegant aesthetic and constructed from premium quality materials, SōLEURS sunglasses are suitable for any occasion from a leisurely bike ride, a brisk jog to an outdoor meeting.