Gemvara Celebrates the Royal Couple's U.S. Arrival with 'Royal Race' on July 9th
Custom Jewelry Company Will Lead Winner to $5,000 Diamond 'Kate' Earrings
BOSTON, July 7, 2011 /PRNewswire/ --
WHAT: In honor of the royal couple's first trip to the U.S. as the Duke and Duchess of Cambridge, Boston-based customizable fine jewelry website Gemvara is hosting its first-ever mobile treasure hunt throughout downtown Boston. The winner(s) of the hunt will receive a pair of Kate Middleton-inspired white gold and diamond drop earrings, a $5,000 prize.
The first 200 teams to sign up for the "Royal Race" will be able to participate in a walking (or running!), city-wide hunt led by mobile game company, The Go Game, that includes various clues, questions and required tasks centered around British and Boston history, as well as jewelry-related topics.
Teams solve as many "missions" as they can, as fast as possible; every time a correct answer is sent via the team's mobile phone, the phone downloads another mission for the team to solve, and every mission is an opportunity to earn points.
The team that completes all of the clues and tasks the fastest and most accurate will be awarded the "Kate Earrings" as a prize. Additionally, Gemvara.com gift cards will be given out to all team members. Participants are encouraged to don royal-inspired outfits as they search the city to find the prize; the more creative, the better!
WHERE: Participants should report to City Hall Plaza in downtown Boston to register.
*Only the first 200 teams to arrive prior to 1:00 PM will be able to participate (teams can consist of 1-4 members)
*Each team will have a designated team leader, who must be age 18 or over and have a smart phone.
WHEN: Saturday, July 9, 2011
1:00 PM – START TIME
FOR MORE INFORMATION: Visit www.facebook.com/gemvara
About Gemvara
Gemvara (Gemvara.com) is an online retailer of fine jewelry that offers a virtually unlimited selection of designs through its unique technology platform. More than 1,500 original designs can be customized by the shopper - he/she can mix-and-match from 26 gemstones and 8 precious metals - resulting in millions of design possibilities for gemstone engagement rings, wedding bands, men's rings, stackable rings and more. Each piece is handcrafted in the U.S. using just-in-time manufacturing to produce every piece, made-to-order.
SOURCE Gemvara, Inc.
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