GenAudio Founder and CEO Jerry Mahabub to be Featured at ShowBiz Expo Los Angeles in Motion Picture 3D Sound Panel Discussion

Dec 04, 2010, 13:00 ET from GenAudio Inc.

LOS ANGELES, Dec. 4, 2010 /PRNewswire/ -- GenAudio Inc., developer of AstoundSound® 3D sound localization cue software, will be featured at ShowBiz Expo's discussion of 3D audio for 2D and 3D motion picture sound on Sunday, December 5, 2010 at the Los Angeles Convention Center from 11:00am to 12 noon.

GenAudio Founder and CEO Jerry Mahabub will address entertainment production professionals about new developments in 3D audio, and specifically how the company's professional audio tools including AstoundSound® and AstoundSurround® can increase audience engagement and excitement for both 2D and 3D movies.  

The AstoundSound process for 3D audio creates the accurate perception of elevation and depth without causing any phase or tone colorization issues.  GenAudio's professional audio tools are applied to sound sources during mixing and before multi-channel audio encoding, and are compatible with all surround delivery formats.

Unlike other digital audio enhancement packages, with GenAudio's software-based solution there is no need to purchase or install any additional playback equipment in a movie theater, concert venue or in the home to experience AstoundSound 3D audio.  A key benefit of GenAudio's approach to 3D sound is that the two channel fold-down from the 5.1 theatrical mix, when audio is processed using the AstoundSound professional audio toolset, re-creates the 5.1 surround sound audio experience with any two speakers or headphones.

ShowBiz Expo Los Angeles, December 4 – 5, 2010, is a leading event for entertainment production professionals that gravitates everyone in show business together under one roof.  For more information about ShowBiz Expo Los Angeles, visit

About GenAudio

GenAudio's mission is to provide the entertainment industry with unique sound localization-based software for professional audio mixing/mastering. For the consumer electronics industry GenAudio provides software development kit (SDK) solutions for embedded level integration into every device that has stereo audio output capability (HDTVs, Blu-ray players, computers, etc).  GenAudio's product offerings are all software based.  The technology creates a multi-dimensional audio experience with a minimum of two speakers and requires no special hardware for playback. A consumer version of GenAudio's sound enhancement software for Mac and PC, AstoundSound Expander®, can be downloaded for a free 30-day trial at  For more information please visit:

About Astound Studios

Astound Studios, located in West Los Angeles, is the first high-end studio facility built specifically for the purpose of mixing and mastering using GenAudio's AstoundSound technology.  Services available at this Russ Berger designed studio include mixing for theatrical, music, broadcast, multimedia mastering, sound design, recording, ADR, pre-dub, sound restoration, music production and ISDN.  For more information please visit

PR Contact for GenAudio:

Sallie Olmsted / Jason Magner

Rogers & Cowan

310-854-8124 / 8128

SOURCE GenAudio Inc.