GenAudio Showcases 3D Sound at the 3D Film Festival in Hollywood

-The Next Dimension in Audio, AstoundSurround®, Now Playing at the 3D Film And Interactive Festival-

Oct 02, 2010, 00:41 ET from GenAudio Inc.

HOLLYWOOD, Calif., Oct. 2 /PRNewswire/ -- GenAudio Inc., developer of AstoundSound® 3D sound localization cue technology, is participating at the 3D Film & Interactive Festival (3DFF) to demonstrate its groundbreaking AstoundSurround® multi-dimensional audio software applications for motion pictures, music and video games, now taking place from today through October 3.  Attendees can experience headphone and speaker demonstrations throughout the festival at the Los Angeles Film School located at 6353 Sunset Boulevard in Hollywood.

To add clarity and depth perception to surround sound mixes, AstoundSurround spatial audio cues are incorporated during mixing to provide a perception of sound resonating from all angles, including above and directly behind the listener.  GenAudio's AstoundSound process is based on more than 22 years of R&D into how the human brain actually processes audio information, advanced audio digital signal processing (DSP) methods and innovative software engineering. This 3D audio technology introduces elevation and depth perception into the audio environment, taking the 3D movie experience to the next level.

"GenAudio has developed software that can be used to place audio in every location possible around the listener.  We can pinpoint sounds that emanate from above, below, behind--anywhere within or outside of the speaker field without the need for any additional playback equipment for movie theaters or in the home," said Jerry Mahabub, Chairman and CEO, GenAudio.

About GenAudio

GenAudio's mission is to provide the entertainment industry with unique sound localization based  software for professional audio mixing/mastering. For the consumer electronics industry the company provides software development kit solutions for embedded level integration into every device that has a stereo audio output capability such as HDTVs, Blu-ray players, video game systems, computers, etc.  GenAudio's product offerings are all software based.  The technology creates a multi-dimensional audio experience with a minimum of two speakers and requires no special hardware for playback. A consumer version of GenAudio's sound enhancement software for Mac and PC, AstoundSound Expander®, can be downloaded for a free 30-day trial at  For more information please visit:

About 3D Film & Interactive Festival (3DFF)

3DFF is noted as the first digital 3D film & interactive festival program of its kind in the United States. 3DFF's non-profit initiative, whose mission is to educate and inspire independent filmmakers to use 3D as a new tool for telling their stories, will be comprised of 3D animated and live action film screenings, red carpet events, technology displays and educational panels. The festival operates as a non profit 501(c)3 through a fiscal partnership with the Women In Film organization (Las Vegas Chapter).


Sallie Olmsted / Jason Magner

Rogers & Cowan for GenAudio

310-854-8124 / 8128

SOURCE GenAudio Inc.