GenAudio's AstoundSurround Plays Supporting Role in Win for AEG Network Live's "We Are The World 25 For Haiti" 3D Short Film at the 3-D Film and Interactive Festival

- AEG Network Live's "We Are The World 25 For Haiti" wins Best 3D Music Short Documentary for Concert Film Category Award featuring GenAudio's 3D AstoundSurround Technology -

Oct 20, 2010, 12:00 ET from GenAudio

HOLLYWOOD, Calif., Oct. 20 /PRNewswire/ -- GenAudio Inc., developer of AstoundSound® 3D sound localization cue software, is proud to have played an enabling role in helping to garner a win for "We Are The World 25 For Haiti" 3D short film entry directed by Paul Haggis that was awarded "Best 3D Music Short Documentary for Concert Film" at the close of the 3-D Film and Interactive Festival (3DFF).

The "We Are The World 25 For Haiti" 3D short film was mixed for theatrical presentation at Astound Studios in Los Angeles using AstoundSurround®, which integrates AstoundSound processed audio elements into the surround sound mix.  This created a realistic soundscape and enabled the audience at the 3DFF to feel as if they were in the studio during the original recording session.

"We are very proud of the work our team did on the 'We Are The World 25 For Haiti.'  This was a true humanitarian effort production and one we are proud to be acknowledged for at the 3DFF with GenAudio," said John Rubey, president, AEG Network Live.  "The technical quality created by AstoundSurround that GenAudio brought was the perfect mix of 3D quality entertainment for a 3D cinema film."

A key benefit of GenAudio's approach to 3D sound is that it preserves the soundtrack and music as the artists originally intended, while enhancing several aspects of the audio.  Unlike other digital audio enhancement packages, with GenAudio's software-based solution there is no need to purchase or install any additional playback equipment in a movie theater, concert venue or in the home to experience AstoundSurround mixes.  The two channel fold-down created from the AstoundSurround 5.1 theatrical mix, called AstoundStereo®, also creates an immersive surround sound audio experience with any two speakers (TV, laptop, car stereo, etc) or headphones.  The technology requires no special hardware for playback.

"It was both an honor and a pleasure to work with AEG Network Live on this project.  It was exciting to watch the audience experience a deeper connection with each of the artists who contributed their time to record 'We Are The World 25 For Haiti' thanks to the amazing 3D film content and the AstoundSurround theatrical 3D audio mix," said Jerry Mahabub, founder and CEO, GenAudio and owner, Astound Studios.  

GenAudio's AstoundSound processing is based on more than 22 years of R&D into how the human brain actually processes audio information, audio digital signal processing (DSP), and innovative software engineering. This 3D audio technology creates the perception of elevation and depth for the audience, taking the 3D movie experience to the next level.

"AstoundSurround is a must have for any 3D feature film because it brings the audio side up to the same level as 3D visual effects, thus completing the immersive 3D theatrical experience," said Chris Crescitelli, Festival co-director, 3DFF and president, The Dream Factory, which produces the 3DFF.

"We Are The World 25 For Haiti" is responsible for raising key funds for earthquake relief in Haiti.  "We Are The World 25 For Haiti" is the re-recording of the iconic 1985 philanthropic anthem produced by Quincy Jones and co-written by Lionel Richie.  Recorded on February 1, 2010, the "We Are The World 25 For Haiti" was created in collaboration with executive producers Wyclef Jean, Randy Phillips and Peter Tortorici; producers Humberto Gattica and RedOne; co-producers Rickey Minor, Mervyn Warren and Patti Austin; and project producers John Rubey and Adam Fell. Academy Award-winning writer-director Paul Haggis filmed the private recording session and serves as Film Director and as an Executive Producer with Jones, Richie, Jean, Phillips and Tortorici. For a complete list of artists involved please see: www.wearetheworldfoundation.org. The 3D video of the recording was produced in part by Action 3D.

About GenAudio

GenAudio's mission is to provide the entertainment industry with unique sound localization-based software for professional audio mixing/mastering. For the consumer electronics industry GenAudio provides software development kit (SDK) solutions for embedded level integration into every device that has stereo audio output capability (HDTVs, Blu-ray players, computers, etc).  GenAudio's product offerings are all software based.  The technology creates a multi-dimensional audio experience with a minimum of two speakers and requires no special hardware for playback. A consumer version of GenAudio's sound enhancement software for Mac and PC, AstoundSound Expander®, can be downloaded for a free 30-day trial at www.astoundsound.net.  For more information please visit: www.genaudioinc.com.

About AEG Network LIVE

AEG Network LIVE is the industry's largest provider of live digital entertainment, offering fans unparalleled access to the artists they want—when and how they want it—via broadband, TV, radio, wireless, theatrical and retail.  AEG Network LIVE has worked on cinema events for  leading artists such as Bon Jovi, Fall Out Boy, Tom Petty & the Heartbreakers, Garth Brooks and others. AEG Network LIVE has completed successful tour and album launch campaigns for AEG Network LIVE clients including Bon Jovi, Rod Stewart, Prince, Linkin Park, Garth Brooks, Celine Dion and many others.   More information on AEG Network LIVE can be found at http://www.networklive.com.

About The Dream Factory/3DFF

The Dream Factory Studio, with primary offices in Hollywood is the world leader in interactive live 3D events. 3DFF is noted as the first digital 3D film & interactive festival program of its kind in the United States. 3DFF's nonprofit initiative, whose mission is to educate and inspire independent filmmakers to use 3D as a new tool for telling their stories, operates on a sponsor supported eco-system. To become a supporter of 3DFF or for more information please visit www.thedreamfactorystudio.com or www.3dff.org.

About Astound Studios

Astound Studios, located in West Los Angeles, is the first high-end studio facility built specifically for the purpose of mixing and mastering using GenAudio's AstoundSound technology.  Services available at this Russ Berger designed studio include mixing for theatrical, music, broadcast, multimedia mastering, sound design, recording, ADR, pre-dub, sound restoration, music production and ISDN.  For more information please visit www.astoundstudios.net.


PR Contact for GenAudio:

Sallie Olmsted / Jason Magner

Rogers & Cowan

310-854-8124 / 8128

solmsted@rogersandcowan.com

jmagner@rogersandcowan.com


PR Contact for AEG Network LIVE

Sarah Miller/Thao Le

Axis Public Relations

310 276.2220

smiller@axismarketingpr.com or Thao@axismarketingpr.com



SOURCE GenAudio



RELATED LINKS

http://www.genaudioinc.com/


http://www.thedreamfactorystudio.com


http://wearetheworldfoundation.org/


http://www.networklive.com/