NEW YORK, Aug. 23, 2016 /PRNewswire/ -- The founder and CEO, Jacob Worth, of I Want What It's Worth, hit the streets of New York City's Diamond District to find out if women make less than men when selling their diamond rings. Worth and Rebecca Ruber, a New York actress, visited 12 locations attempting to sell the same ring to the same locations to see the difference in offers. Rebecca was harassed, hit on, and offered a lot less than Jacob at every location.
According to Worth, "We did this experiment to show the stark differences in the treatment of women and men when selling a diamond ring. We wanted to expose the stigmas often found in the Diamond District, where 100% of jewelry stores are owned and operated by men."
I Want What It's Worth (IWWIW) provided the two carat ring used, which was worth $18,000. When attempting to sell the ring, Worth was offered, on average, $11,000. Two weeks later when Rebecca visited the same stores, she was offered, on average, $6,800--a mere 62% of what Worth made.
Worth has worked in the jewelry industry for the last decade and says: "While we expected there to be a huge discrepancy between the offers Rebecca and I received, we never expected this level of harassment. It was brutal. Two of the 12 locations went as far as to offer Rebecca more money for her ring if she agreed to go on dates with them."
The locations were filmed using a hidden GoPro camera sewed into Worth's and Rebecca's jackets, and through cameras located in the knapsacks of crew members that accompanied the two sellers into the stores with them.
To watch the video of the experiment visit the IWWIW's blog.
About the Company
I Want What It's Worth (IWWIW) is a startup transforming the antiquated process of selling engagement rings, fine jewelry, and watches. Using a professional sales team, IWWIW sells customer's jewelry directly to jewelry stores on the customer's behalf. The service also includes cleaning, restoring, and appraising the jewelry prior to selling to ensure the best offers for their customers. The company launched in June 2016 and operates in New York City. Visit the company's website to find out more: www.iwantwhatitsworth.com.
Name: Jacob Worth
Youtube video: http://bit.ly/2c13AK5
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SOURCE I Want What It’s Worth