PORTLAND, Ore., Feb. 22, 2011 /PRNewswire/ -- Recognizing the exceptional growth in accessories sales revenues at GM dealerships using the GM Accessories Digital Solution, powered by Chrome, General Motors and Chrome Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), and a leader in managing automotive data, today unveiled a new awards program honoring top performing U.S. regional and national GM Dealers and Distributors.
The inaugural GM Accessories Digital Solutions Dealer and Distributor Awards will recognize individual dealers for outstanding accessories sales and per new unit retail (PNUR) volume, as well as the best use of technology in 2010. The awards will honor regional winners and recognize a national winner in the areas of top in-store process, top sales store and top distributor.
"Accessories are arguably the best way to add profit to every vehicle sold or serviced," said Philip Fallis, director, Operations – Emerging Technology, Chrome Systems. "GM dealers across the country are increasing their accessories sales and per new unit retail volume using the GM Accessories Digital Solution, powered by Chrome, and we are recognizing their success and the stellar efforts of the distributors with these awards."
According to Jamie Burnell, national sales manager, Accessories for GM, "Since inception, GM Dealers using the solution have grown their accessories sales. This year's award winners are prime examples of how leveraging the digital solutions available to our dealers and distributors can have a positive impact on one's bottom-line."
The GM Accessories Digital Solution, powered by Chrome, is the only accessories solution endorsed by GM for its dealers and distributors. The solution has one-of-a-kind functionality, including dynamic 360-degree, 3D visualization for most GM vehicles and a 24-hour turnaround of GM validated parts and pricing.
About General Motors (www.gm.com)
General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GM's largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Russia. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.
About Chrome (www.chrome.com)
Chrome Systems, Inc., provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers.
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of Chrome's Accessory Solution and any conclusions or statements based thereon, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.
Factors that might cause such a difference include the risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2010. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.
SOURCE DealerTrack Holdings, Inc.