Generational Equity President, Ryan Binkley, Advises Don't Undervalue Intangible Assets When Selling a Business

Oct 11, 2010, 09:15 ET from Generational Equity

DALLAS, Oct. 11 /PRNewswire/ -- Too often when people are getting ready to sell a business they forget to include the value of intangible assets in their sales price.  While intangible assets do not appear on balance sheets they're crucial to accurately calculating a company's value and sales price.

"Generational Equity has identified more than forty intangible assets that should always be considered and evaluated before selling a business," says Generational Equity President Ryan Binkley. "Anyone who fails to take these into account is leaving real money on the table."

"For many businesses intangible assets are the reason the phone rings or customers walk in the door," says Ryan Binkley.  "These can include anything from patents for unique products to a loyal customer base or knowledgeable staff."

Intellectual capital includes the informational resources a company has that are used to drive profits, retain current customers, gain new customers, create new products or otherwise improve the business.  

For example, a company with specialized products that has been in business for many years and has a loyal customer base has more value than a company without these assets. If you add in a knowledgeable staff known for providing sound advice and expertise you have an important asset that can add to the sales price.

"As part of our work positioning a client's company for sale, we make sure that key employees, copyrights, patents, mailing lists and management will remain in place following the sale," says Ryan Binkley.

"The reason many people invest in franchises is that the investor gets a business with systems, suppliers, advertising and name recognition already in place," notes Ryan Binkley.  "However, an individual business often also has these same systems, processes, suppliers and name recognition, and should receive value for those assets along with more tangible assets such as equipment and buildings."    

"For some of the companies we have worked with the intangible assets have increased the value of the firm significantly compared to others in their industry," said Ryan Binkley.

Click here ( to find the list of intangible assets provided by Generational Equity.

About Generational Equity

Generational Equity provides mergers, acquisitions, strategic growth advisory services, and information for privately held and family-owned businesses to exit their business successfully.   Generational Equity uses a four-phase approach that includes education, financial analysis and reporting, sales documentation and deal-making ability to offer business owners an unparalleled level of commitment and experience, all focused on helping to release the generational equity and wealth in every business.  Generational Equity is headquartered in Dallas, TX, and has more than 200 professionals in the United States and Canada.  Generational Equity is currently ranked by Thomson Reuters and Inc. Magazine as a leader in middle-market mergers and acquisitions.  For more information visit the website at or contact John Paser at (877) 213-1792 or

About Ryan Binkley

Ryan Binkley provides leadership for the strategic direction and oversight of Generational Equity as part of the Executive Committee and as the General Manager of the firm. His responsibilities include managing the Capital Services, Valuation, and Advisory teams as they work directly with Generational Equity clients through the transaction process. For more information visit his website at

SOURCE Generational Equity