Generative AI market to grow by USD 34.69 Billion from 2022 to 2027 | Increasing demand for AI-generated content will drive growth - Technavio

NEW YORK, Aug. 17, 2023 /PRNewswire/ -- The generative AI market size is estimated to grow by USD 34,695.37 million from 2022 to 2027, at a CAGR of 32.65% according to Technavio. Download a sample report now!

Generative AI market insights -

• Vendors: 15+, Including Accenture Plc, Adobe Inc., Alphabet Inc., Altair Engineering Inc., Amazon.com Inc., Autodesk Inc., DataRobot Inc., De Identification Ltd., Diabatix NV, Genie AI Ltd., Hexagon AB, International Business Machines Corp., LeewayHertz, Microsoft Corp., MOSTLY AI Solutions MP GmbH, nTopology Inc., NVIDIA Corp., OpenAI L.L.C., Rephrase Technologies Pvt. Ltd., and Synthesia Ltd., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Component (Software and Services), Technology (Transformers, Generative adversarial networks (GANs), Variational autoencoder (VAE), and Diffusion networks), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

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Generative AI market - Company Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors, including Accenture Plc, Adobe Inc., Alphabet Inc., Altair Engineering Inc., Amazon.com Inc., Autodesk Inc., DataRobot Inc., De Identification Ltd., Diabatix NV, Genie AI Ltd., Hexagon AB, International Business Machines Corp., LeewayHertz, Microsoft Corp., MOSTLY AI Solutions MP GmbH, nTopology Inc., NVIDIA Corp., OpenAI L.L.C., Rephrase Technologies Pvt. Ltd., and Synthesia Ltd.

Generative AI market – Market Dynamics

Major Drivers - 

The increasing demand for AI-generated content drives the generative AI market. The market experiences demand due to factors such as the growing preference for AI for generating articles, reports, blogs, and other digital content across industries. This is because industries use this AI-generated content to grab people's attention and improve engagement.

Various news agencies utilize AI to create news articles from raw data such as financial reports, weather predictions, or sports statistics. Hence, such factors drive the growth of the generative AI market during the forecast period.

Significant Trends - The acceleration in the deployment of large language models (LLM) is an emerging generative AI market trend.

Key Challenges - Lack of quality data challenges the growth of the generative AI market.

Drivers, Trends, and Challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

The generative AI market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this generative AI market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the generative AI market between 2023 and 2027
• Precise estimation of the size of the generative AI market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the generative AI market across North America, APAC, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of generative AI market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Technology
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global generative AI market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global generative ai market 2017 - 2021 ($ million)

• 4.2 Component Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Component Segment 2017 - 2021 ($ million)

• 4.3 Technology Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Technology Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Component

• 6.1 Market segments
• Exhibit 30: Chart on Component - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Component - Market share 2022-2027 (%)

• 6.2 Comparison by Component 
• Exhibit 32: Chart on Comparison by Component
• Exhibit 33: Data Table on Comparison by Component

• 6.3 Software - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Software - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Software - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Software - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Software - Year-over-year growth 2022-2027 (%)

• 6.4 Services - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Services - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Services - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Services - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Services - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Component 
• Exhibit 42: Market opportunity by Component ($ million)
• Exhibit 43: Data Table on Market opportunity by Component ($ million)

7 Market Segmentation by Technology

• 7.1 Market segments
• Exhibit 44: Chart on Technology - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Technology - Market share 2022-2027 (%)

• 7.2 Comparison by Technology 
• Exhibit 46: Chart on Comparison by Technology
• Exhibit 47: Data Table on Comparison by Technology

• 7.3 Transformers - Market size and forecast 2022-2027 
• Exhibit 48: Chart on Transformers - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Transformers - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Transformers - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Transformers - Year-over-year growth 2022-2027 (%)

• 7.4 Generative adversarial networks (GANs) - Market size and forecast 2022-2027
• Exhibit 52: Chart on Generative adversarial networks (GANs) - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Generative adversarial networks (GANs) - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Generative adversarial networks (GANs) - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Generative adversarial networks (GANs) - Year-over-year growth 2022-2027 (%)

• 7.5 Variational autoencoder (VAE) - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Variational autoencoder (VAE) - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Variational autoencoder (VAE) - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Variational autoencoder (VAE) - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Variational autoencoder (VAE) - Year-over-year growth 2022-2027 (%)

• 7.6 Diffusion networks - Market size and forecast 2022-2027 
• Exhibit 60: Chart on Diffusion networks - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Diffusion networks - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Diffusion networks - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Diffusion networks - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Technology 
• Exhibit 64: Market opportunity by Technology ($ million)
• Exhibit 65: Data Table on Market opportunity by Technology ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027 
• Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027 
• Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027 
• Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 France - Market size and forecast 2022-2027 
• Exhibit 107: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on France - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 111: Market opportunity by geography ($ million)
• Exhibit 112: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 12.3 Accenture Plc
• Exhibit 119: Accenture Plc - Overview
• Exhibit 120: Accenture Plc - Business segments
• Exhibit 121: Accenture Plc - Key news
• Exhibit 122: Accenture Plc - Key offerings
• Exhibit 123: Accenture Plc - Segment focus

• 12.4 Adobe Inc.
• Exhibit 124: Adobe Inc. - Overview
• Exhibit 125: Adobe Inc. - Business segments
• Exhibit 126: Adobe Inc. - Key offerings
• Exhibit 127: Adobe Inc. - Segment focus

• 12.5 Alphabet Inc.
• Exhibit 128: Alphabet Inc. - Overview
• Exhibit 129: Alphabet Inc. - Business segments
• Exhibit 130: Alphabet Inc. - Key news
• Exhibit 131: Alphabet Inc. - Key offerings
• Exhibit 132: Alphabet Inc. - Segment focus

• 12.6 Altair Engineering Inc. 
• Exhibit 133: Altair Engineering Inc. - Overview
• Exhibit 134: Altair Engineering Inc. - Business segments
• Exhibit 135: Altair Engineering Inc. - Key news
• Exhibit 136: Altair Engineering Inc. - Key offerings
• Exhibit 137: Altair Engineering Inc. - Segment focus

• 12.7 Amazon.com Inc.
• Exhibit 138: Amazon.com Inc. - Overview
• Exhibit 139: Amazon.com Inc. - Business segments
• Exhibit 140: Amazon.com Inc. - Key news
• Exhibit 141: Amazon.com Inc. - Key offerings
• Exhibit 142: Amazon.com Inc. - Segment focus

• 12.8 Autodesk Inc.
• Exhibit 143: Autodesk Inc. - Overview
• Exhibit 144: Autodesk Inc. - Product / Service
• Exhibit 145: Autodesk Inc. - Key offerings

• 12.9 De Identification Ltd. 
• Exhibit 146: De Identification Ltd. - Overview
• Exhibit 147: De Identification Ltd. - Product / Service
• Exhibit 148: De Identification Ltd. - Key offerings

• 12.10 Genie AI Ltd.
• Exhibit 149: Genie AI Ltd. - Overview
• Exhibit 150: Genie AI Ltd. - Product / Service
• Exhibit 151: Genie AI Ltd. - Key offerings

• 12.11 International Business Machines Corp. 
• Exhibit 152: International Business Machines Corp. - Overview
• Exhibit 153: International Business Machines Corp. - Business segments
• Exhibit 154: International Business Machines Corp. - Key news
• Exhibit 155: International Business Machines Corp. - Key offerings
• Exhibit 156: International Business Machines Corp. - Segment focus

• 12.12 Microsoft Corp.
• Exhibit 157: Microsoft Corp. - Overview
• Exhibit 158: Microsoft Corp. - Business segments
• Exhibit 159: Microsoft Corp. - Key news
• Exhibit 160: Microsoft Corp. - Key offerings
• Exhibit 161: Microsoft Corp. - Segment focus

• 12.13 MOSTLY AI Solutions MP GmbH 
• Exhibit 162: MOSTLY AI Solutions MP GmbH - Overview
• Exhibit 163: MOSTLY AI Solutions MP GmbH - Product / Service
• Exhibit 164: MOSTLY AI Solutions MP GmbH - Key offerings

• 12.14 NVIDIA Corp.
• Exhibit 165: NVIDIA Corp. - Overview
• Exhibit 166: NVIDIA Corp. - Business segments
• Exhibit 167: NVIDIA Corp. - Key news
• Exhibit 168: NVIDIA Corp. - Key offerings
• Exhibit 169: NVIDIA Corp. - Segment focus

• 12.15 OpenAI L.L.C.
• Exhibit 170: OpenAI L.L.C. - Overview
• Exhibit 171: OpenAI L.L.C. - Product / Service
• Exhibit 172: OpenAI L.L.C. - Key offerings

• 12.16 Rephrase Technologies Pvt. Ltd. 
• Exhibit 173: Rephrase Technologies Pvt. Ltd. - Overview
• Exhibit 174: Rephrase Technologies Pvt. Ltd. - Product / Service
• Exhibit 175: Rephrase Technologies Pvt. Ltd. - Key offerings

• 12.17 Synthesia Ltd.
• Exhibit 176: Synthesia Ltd. - Overview
• Exhibit 177: Synthesia Ltd. - Product / Service
• Exhibit 178: Synthesia Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 179: Inclusions checklist
• Exhibit 180: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 181: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 182: Research methodology
• Exhibit 183: Validation techniques employed for market sizing
• Exhibit 184: Information sources

• 13.5 List of abbreviations 
• Exhibit 185: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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