Genesis Changes Name to Blue Earth, Inc., Symbol to 'BBLU'

Oct 29, 2010, 14:26 ET from Genesis Fluid Solutions Holdings, Inc.

HENDERSON, Nev., Oct. 29 /PRNewswire/ -- Genesis Fluid Solutions Holdings, Inc. (OTC Bulletin Board: GSFL), today announced with strong shareholder backing its new name Blue Earth, Inc., which effectively reflects the expansion of its strategy to include the rapidly growing energy efficiency sector. In addition, the Company changed its symbol to BBLU from GSFL, effective today. Both changes were approved by FINRA.

Blue Earth, Inc. recently declared its expansion into the energy efficiency sector and has a letter of intent to acquire a profitable energy service company. By implementing its long-term comprehensive M&A, licensing and partnering strategy with companies and technologies in the flourishing energy efficiency sector, Blue Earth, Inc. intends to rapidly establish a strong presence in the industry. Currently Blue Earth, Inc. is in various stages of due diligence with a number of reputable, innovative and profitable companies in order to achieve its growth objectives.

The fast-growing, profitable energy service company with which Blue Earth, Inc. has an LOI provides services for the design, administration and implementation of energy efficiency programs, and its primary clients are public and private electric utilities and small commercial businesses. Capitalizing on its innovative and integrated program strategy, the company delivers energy savings projects to its more than 6,000 customers with simple paybacks averaging between three and twelve months. Upon completion of the final stages of due diligence, Blue Earth, Inc. would acquire the energy service company for $2.15 million payable in equity, or 1,279,763 restricted shares valued at $1.68 per share.

CEO Dr. Johnny R. Thomas said, "We are very excited to now call ourselves Blue Earth, Inc. and want our shareholders to know this name change symbolizes the many exciting events they will continue to see develop as our Company's vision is actualized. Blue Earth, Inc. is actively seeking the best companies and technologies in the Clean Tech industry so that we can continue to grow shareholder value, address the many challenges businesses and governments face in reducing energy costs and provide solutions for society's urgent need to become more sustainable with our planet."

About BBLU

BBLU is engaged in the clean technology industry with a primary focus on the energy efficiency and water and wastewater sectors. We strive to participate in the global movement for a sustainable planet by offering products and services that optimize energy use, reduce harmful environmental emissions and substantially reduce energy costs to our customers.

Investor Relations Contact:

Liviakis Financial Communications, Inc.

Blue Earth, Inc.

John Liviakis

John C. Francis

(415)-389-4670

VP, Corporate Development & Investor Relations

John@Liviakis.com

(702) 630-2345

www.liviakis.com

jfrancis@blueearthinc.com

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts included in this press release are forward-looking statements. These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown, uncertainties and other factors which are, in some cases, beyond the Company's control which could, and likely will, materially affect actual results, levels of activity, performance or achievements.

Any forward-looking statement reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Such risks, uncertainties and other factors which could impact the Company and the forward-looking statements contained herein are included in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

SOURCE Genesis Fluid Solutions Holdings, Inc.