Genesis Essentia Concept Named 2019 IDEA Award Winner
SEOUL, South Korea, Aug. 23, 2019 /PRNewswire/ -- Today, the Industrial Designers Society of America (IDSA) awarded the Genesis Essentia Concept with a Gold International Design Excellence Award (IDEA) for Automotive and Transportation. This is the brand's first "best of the best" award win for Genesis Vehicle Design.
Considered one of the world's top three design awards including IDEA, RedDot and iF, IDEA has recognized North America's top design award since 1980. This specific award evaluates and ultimately selects the best in design, by comprehensively evaluating various screening criteria such as design innovation, user benefits, and social responsibility. In 2018, Genesis Retail Design and Genesis Sound Design were recognized for "best of the best" award by Red Dot.
"We are extremely proud to be recognized by IDSA with the Essentia Concept which shows the Genesis brand's vision and future," said Luc Donckerwolke, Executive Vice President and Chief Design Officer. "For a new brand, each design element becomes part of the legacy for the brand, so our goal is to design a car as well as connect it with Genesis DNA."
The Essentia Concept, which was first unveiled at the New York International Auto Show in March 2018, is the Genesis brand's first electric Gran Turismo (GT) concept car. It was recognized for its interpretation of the "Athletic Elegance" design paradigm, while providing a vision of future Genesis product performance and technology.
The battery-electric Essentia Concept featured a luxurious look with a simple, clear and sleek exterior design and a custom-tailored interior. The interior design was focused on maximizing the connection between the driver and the car, and the overall decoration was reduced to combine restraint and futuristic impressions.
"We aim to show Genesis brand DNA through designing to reshape the landscape of the existing luxury car design," said Sang Yup Lee, Senior Vice President and Head of the Global Genesis Design Center. "This is the foundation of our design philosophy, 'Athletic Elegance.'"
Genesis Motor America
Genesis Motor America, LLC is headquartered in Fountain Valley, Calif. Genesis is a global luxury automotive brand that delivers the highest standards of performance, design and innovation. All Genesis vehicles sold in the U.S. are covered by an industry-leading warranty with enhanced roadside assistance and concierge services. Within the past year, Genesis has won highest-ranked brand in the automotive industry awards for quality and owner satisfaction from industry experts such as J.D. Power, AutoPacific, and Strategic Vision. The newest Genesis product, the G70 luxury sport sedan, has garnered broad acclaim being named the 2019 North American Car of the Year, the MotorTrend 2019 Car of the Year, as well as a category winner in the Car and Driver 2019 10Best awards, among more than a dozen others.
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