Genie™ Brand Announces Partnership With Non-Profit My Hope Chest™; Launches Campaign To Fund Breast Reconstructive Surgeries

Apr 15, 2013, 08:00 ET from Genie Brand

FAIRFIELD, N.J., April 15, 2013 /PRNewswire/ -- Genie™ brand, makers of the number one selling bra in America, the Genie Bra™, is proud to announce a partnership with My Hope Chest™, the only national charity of its kind focused solely on breast reconstruction for uninsured patients. As a part of the Granting Wishes campaign, Genie will donate 20% of proceeds from sales of a designated pink Genie Bra to My Hope Chest to be used for reconstructive surgeries, ultimately helping women realize a dream and put their cancer journey behind them.


"The Granting Wishes campaign is all about taking action and creating a positive change in a woman's life," said Keith Mirchandani, CEO, Tristar Products, Inc., makers of the Genie brand. "My Hope Chest is pioneering change for women in need, and we are very proud to be part of such a life-changing effort. We listen very closely to our fans, and we quickly learned that the Genie Bra has been instrumental for cancer patients during recovery and beyond due to its comfort and lack of wires. This spurred our interest in helping cancer survivors even more."

More than 22,000 uninsured women a year win the battle against breast cancer but lose one or both breasts in the process, and are unable to attain immediate reconstruction based on their economic situation. Many women who seek help from My Hope Chest have been living for years minus one or both breasts, making the partnership all the more vital according to Alisa Savoretti, founder of My Hope Chest.

"Genie Bra and the Granting Wishes campaign will be transformational to our program and mission," said Savoretti. "The partnership will allow My Hope Chest to educate survivors on breast reconstruction options, raise awareness of the problems that the uninsured and under-insured survivor faces, and most importantly provide many more surgeries to survivors on our wait list who have been desperate to attain this healing and final step of breast cancer treatment."

The partnership will begin in April and continue through December 1, 2013.  Genie™ has committed to donating a minimum of $10,000 to My Hope Chest through the sales of the designated pink bra for reconstructive surgeries.  Visit and for more information on the partnership, ongoing updates on women who have entered the program, and where to purchase.

About Genie™ Brand
Genie BraTM is the one-style-fits-all bra for women who want it all: comfort, convenience and sleek curves. Crafted in ever-last comfort stretch fabric with no underwire, no clasps and no seams, simply slip the Genie Bra on and say goodbye to bulging, pinching and re-adjusting forever. Genie Bra is now the number one selling bra in America based on research by NPD Group, and its success has inspired a complete head-to-toe product offering including leggings and cami shapers for a flawless look. Genie Brand is manufactured and distributed by Tristar Products, Inc. based out of Fairfield, NJ. For more information, visit

About My Hope Chest™
My Hope Chest is an important non-profit organization focusing on the need of breast reconstruction for uninsured and underprivileged cancer survivors and education of the surgery options. As the only nonprofit of its kind focusing solely on this reconstruction, we believe that this surgery is truly the final step in breast cancer treatment. By enabling women who desire reconstruction to have it, My Hope Chest's goal is to return these deserving women to a normal life with feelings of hope, self-worth and completeness. For more information, please view their website at

SOURCE Genie Brand