TROY, Mich., April 6, 2011 /PRNewswire/ -- The Hocking Media Group, a media buying and planning agency, and Genisys Credit Union, the fifth largest credit union in Michigan, today announced Hocking Media Group will handle all media planning and buying for the financial services company.
"They were quick to understand the specific needs of our business, and their extensive marketing background allowed them to grasp the full scope of our efforts, beyond just media. We've been impressed with their negotiating skills and are excited about the new thinking they're bringing to our online initiatives," said Darren Cameron, VP Marketing, Genisys Credit Union.
"We are very excited to be working with Genisys Credit Union to build and execute integrated media plans that will increase outreach and build their member base," said Kara Hocking, principal, Hocking Media Group.
About Hocking Media Group
Hocking Media Group (hockingmedia.com), founded in 2008 by Kara Hocking, specializes in helping companies increase their marketing effectiveness by re-engineering the way they connect with customers in today's complex and highly fragmented media environment. In addition to Genisys Credit Union, Hocking Media Group clients include Belle Tire, Eastern Michigan University, bd's Mongolian Grill, and others.
About Genisys Credit Union
Genisys Credit Union is the fifth largest credit union in Michigan and among the top 100 in the country. It provides products and services to more than 125,000 members nationwide through 25 Genisys Credit Union branches, 28,000 surcharge-free ATMs and more than 4,000 Credit Union Shared branches.
SOURCE Hocking Media Group