GenosTV CEO Rob Shambro to Keynote 'Content in the Cloud' Conference at 2011 Consumer Electronics Show in Las Vegas

LAS VEGAS, Oct. 12 /PRNewswire/ -- GenosTV, the first IPTV operator to utilize existing consumer broadband connections to deliver established television programming services to Internet-connected televisions and other consumer electronics devices, today announced that its CEO and co-founder, Rob Shambro, has been selected to deliver a keynote address at the inaugural Content in the Cloud Conference within CES, to be held during the International Consumer Electronics Show (CES) in Las Vegas on January 7, 2011. Mr. Shambro's presentation, entitled, "Benefits of Cloud-Delivered Content for Consumers: Ubiquity, Cost, Portability Improvements," will take place at 2:00 pm in room N260 of the Las Vegas Convention Center's North Hall.

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The presentation will include the first public exhibition of GenosTV's flagship service, launching in early 2011 and exclusively offering consumers low-cost access to traditional broadcast and cable/satellite television programming over their current home broadband Internet connections, delivering greater choice, convenience, and value than current pay television offerings. GenosTV is the first television service designed to integrate directly into the next generation of Internet-connected televisions and consumer electronics devices.  Genos is TV.

Other companies with representatives speaking at the Content in the Cloud Conference include major Internet service providers (ISPs) AT&T, Comcast, and Verizon; progressive media companies Radio Mitre, ScreenPlay, and Vivendi Mobile Entertainment; leading technology firms IBM-Cisco Systems Alliance, Intel Capital, and Level 3 Communications; and a number of innovative software developers.

"Consumers are demanding more entertainment choices than ever before and we are thrilled to be able to show them what GenosTV is capable of delivering," said Rob Shambro, chairman and chief executive officer of GenosTV. "The 2011 International Consumer Electronics Show is the ideal platform to unveil our service and the Content in the Cloud Conference within CES is tailor-made for such an unveiling."

"We are honored to be joined by Rob Shambro as a keynote speaker at the Content in the Cloud Conference," said Marty Lafferty, chief executive officer of the Distributed Computing Industry Association (DCIA), the organizer of this Conference within CES. "GenosTV has the potential to expand the reach of television programming services beyond traditional delivery methods and we believe Rob's presentation will be especially well received by the industry."

The GenosTV service will launch in early 2011 and be made available to consumers on Internet-connected TVs, and through proprietary and partner IPTV set-top boxes and games consoles, with later extension to personal computers, mobile devices, and other Internet-capable platforms as determined by participating programmers.

About GenosTV

GenosTV is a subsidiary of the ShambroWest Corporation, with offices in Las Vegas and Amsterdam. Founded by Rob Shambro, co-founder of SAVVIS Communications, Inc., StreamSearch.com and Infinium Labs, Kevin Bachus, co-creator of the XBOX and Mike West, subject matter expert in consumer electronics and a former technical leader at IBM, GenosTV provides a cost-effective way to access premium linear television programming using existing broadband Internet connections directly on connected televisions and related devices. For more information visit www.genos.tv.

SOURCE GenosTV