Genuine Marketing Group Inc. (OTC: GMGZ) and IgniteIt Inc. form industry defining partnership supporting cannabis industry stakeholders, consumers and regulators

ANAHEIM, Calif., Oct. 8, 2025 /PRNewswire/ -- Direct from the IgniteIt Cannabis Market Spotlight: California, Genuine Marketing Group Inc. (OTC: GMGZ) is pleased to announce a strategic partnership with event organizer and industry leader, IgniteIt. The partnership serves to align IgniteIt Inc., formally known as Benzinga Cannabis, and GMGZ via cannabis investor connection, customer acquisition, marketing, and event integration to maximize visibility, revenue, and long-term growth for both organizations.

Fueled by GMGZ's launch into the cannabis industry with its patent pending technology ZPTAG®, and the recent launch of IgniteIt by industry experts, Jason Raznick, Patrick Lane, Elliot Lane and Javier Hasse the timing couldn't be more appropriate for this professional collaboration in support of all stakeholders in the cannabis industry.

Known for their investor networking sessions, regulatory insights and B2B dealmaking experience across all cannabis verticals, IgniteIt and GMGZ/ ZPTAG® share a vision for transparency and real-time data exchange to empower not only supply chain stakeholders, but also regulators and ultimately, consumers through cutting-edge technology.

Besides the obvious alignment of IgniteIt's audience and GMGZ's ZPTAG® cannabis compliance and consumer engagement app for first-party data ingestion and cannabis product verification, the two companies will share in a variety of other vertical integrations. Including GMGZ thought leadership, ZPTAG® brand visibility, VIP networking and activations at IgniteIt industry events, and IgniteIt premium placement in the ZPTAG® app for marketing, and monetization through the customer and consumer ecosystem.

"This IgniteIt partnership has been a long time coming. Working with them through our CMO, Brad Lim-Senesac, over the past few years has laid the groundwork for a synergistic relationship and allowed for the entire GMG team to engage with their executives not only professionally, but on a personal level as well. We both share a passion for the industry and care about the people in it." said Chuck Chastain, CEO, Genuine Marketing Group Inc.

"IgniteIt is built on a proven foundation," said Patrick Lane, CEO of IgniteIt. "We've spent years cultivating relationships, trust, and impact in the cannabis space. With this new partnership with GMG, we look to provide our audience with better access to a safer, more transparent industry for all."

As both companies' combined visions are to become the definitive, gold standard for industry insight, intelligence, compliance and consumer product verification, look for more announcements and cannabis initiatives through this partnership in the coming years.

About Genuine Marketing Group Inc.:

Genuine Marketing Group Inc. or GMG is a retail and consumer focused marketing company that creates brand affinity and builds consumer confidence through its patent pending proprietary authentication system, ZPTAG®. Combining the user-friendly engagement of a smartphone app with the smart contracts of the blockchain, ZPTAG® authenticates products direct from the shopping aisle and at the point of purchase for the end user and consumer. GMGZ presents a unique value proposition for its industry stakeholder customers as it provides compliance, verification, and marketing through ZPTAG® direct engagement with Consumers.

About IgniteIt

IgniteIt is a media and events company focused on cannabis and emerging industries. Founded by the team behind BZ Cannabis, IgniteIt produces award-winning editorial content and world-class business conferences, including the Cannabis Capital Conference and the Cannabis Market Spotlight series.

More information about Genuine Marketing Group Inc. can be found at https://genuinemarketinggroup.com/

More information about IgniteIt Inc. can be found at https://www.igniteit.com/

Contact: Greg Needham
Email: [email protected]

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

SOURCE Genuine Marketing Group Inc.