Geoff Farris Named Chief Revenue Officer at Tracx

Nov 11, 2013, 01:41 ET from Tracx

NEW YORK, Nov. 11, 2013 /PRNewswire/ -- Today, leading social enterprise platform, Tracx, announced the appointment of Geoff Farris as Chief Revenue Officer, effective immediately.

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An accomplished business leader with over 18 years of experience, Farris possesses a deep understanding of the social software market. His innate ability to understand enterprise customer requirements and motivate teams brings tremendous value to Tracx.

For the past 15 months, Farris served as Senior Vice President of Sales, during which time he drove the company's enterprise market efforts and helped to meet revenue targets for four quarters running. In his new role, Farris will continue to oversee the company's sales efforts, as well as manage general client health, account management, and support.

"Geoff is highly deserving of this new post based on the consistent results and growth he's driven for the company over the past 15 months," said Eran Gilad, CEO of Tracx. "Tracx operates in a very fast-moving and highly competitive market space, which requires leaders, like Geoff, who demonstrate not only a deep understanding of our customer, but who are also able to quickly shift gears as the market changes."

Before joining Tracx, Farris was EVP of Sales and Agency Relations at Visible Technologies. He's held VP and senior management positions at Enterpulse, Groundswell, Syllogy Partners and e-Media, and sits on the advisory board for Kred, which focuses on measuring influence across the social web.

About Tracx

Tracx is a next generation social enterprise platform that empowers brands to manage, optimize and monetize their business. Headquartered in New York City with offices in Tel Aviv and London, tracx has more than 300 customers worldwide. More information about tracx is available at:, or via social channels: Twitter @tracx, FacebookLinkedIn and the tracx blog.

Editorial contact:

Pedro Laboy, Tracx:, 646-448-5313