Geomentum and Mixpo Pioneer Dynamic Local Video Offering for Advertisers

CHICAGO, Nov. 10, 2010 /PRNewswire/ -- Geomentum, the hyper-local marketing, media and performance agency unit of Mediabrands (NYSE: IPG), today announced the launch of its Hyper-Local Network and a new partnership with Mixpo, a dynamic video advertising provider. Through this collaboration, Geomentum and Mixpo will introduce Dynamic Local Video (DLV), which enables national advertisers to microtarget in-banner video campaigns with enhanced geography-based insights and deliver creative that is tailored to local audiences.

"Online advertisers have never before had the ability to precisely target and version interactive video to the neighborhood level and, importantly, scale that across the nation to create true sales momentum," says Dave Walker, Chief Executive Officer of Geomentum. "Mixpo is a perfect partner for the launch of our Hyper-Local Network. The combination of geo-technology and best-in-class dynamic video signals a move towards greater message relevance for consumers and increased ROI for advertisers."

Today, Mixpo joins the Geomentum Hyper-Local Network, which combines geography-based marketing technology and advanced creative media solutions to efficiently deliver multichannel, hyper-local campaigns with national scale. Together, Geomentum and Mixpo will offer Dynamic Local Video (DLV), a new in-banner video capability for national advertisers that want to target their messaging at the hyper-local level. DLV uses Geomentum's advanced geo-intelligence, including time of day and neighborhood relevancy data, to identify the most relevant messaging and creative for each local audience. Mixpo's technology helps advertisers quickly change any element within the ad, from video to text to dynamic features, to create a more effective and engaging user experience. Combining Geomentum's local insight and analytics with Mixpo's dynamic video ads, advertisers can develop high-impact campaigns consistent with their national branding efforts, while driving consumers in-store locally.  

"Traditionally, national advertisers have missed the opportunity to extend high-impact video assets from their television ads to local display efforts, but Dynamic Local Video helps them quickly tailor and deliver relevant messaging to these audiences," said Anupam Gupta, president and CEO of Mixpo. "Through this partnership with Geomentum, we're providing a more precise way to deploy a hyper-local advertising strategy with the right information, creative and calls to action that will drive higher campaign performance."

Geomentum is an expert in multichannel marketing performance and enhanced insights for microtargeting to the sub-zipcode (zipcode plus four). Mixpo's technology tailors messaging based on geography, time of day and day of the week, message sequence and audience preferences.

About Geomentum

Own the Neighborhood! As the leading hyper-local marketing and media strategy and performance agency in the U.S., Geomentum helps marketers to navigating the challenges and opportunities leading up to the point of sale. Powered by a network that plans and places more than $2 billion in hyper-local media annually, Geomentum leverages proprietary geospatial technology and data for many of the largest marketers in the country. Geomentum delivers strategic marketing investment plans for tens of thousands of stores, engage millions of shoppers every week, and directly deliver tens of millions of sales transactions daily for our clients.  To learn more about Geomentum, visit www.geomentum.com.

About Mixpo

Mixpo is the leading provider of dynamic video advertising solutions for media companies, agencies and advertisers.  Transforming online display into dynamic video advertising, Mixpo bridges the power of TV to the relevancy and accountability of the Web. Mixpo's solution is a combination of a highly interactive video ad unit, a dynamic decision-making engine and an easy to use campaign management console. The result solves real marketing problems and simplifies the process of delivering the right message to the right audience at the right time. To find out more about Mixpo, visit www.mixpo.com.

SOURCE Mixpo; Geomentum