WASHINGTON, Sept. 28, 2016 /PRNewswire/ -- PUBLIC New York City, an award-winning branding and media relations firm, joined with the Georgetown Retail & Luxury Association (GRLA) to lecture on their PANIC™Brand Metrics model, a common language for brand and communications professionals. PUBLIC lectured as a guest of the association at the McDonough School of Business, where PANIC™ has been included in the Luxury Marketing curriculum for the past three years.
"A deeper commitment to data-driven and quantitative insights are needed to establish Comms and Branding as a discipline," said Marco Larsen, Principal at PUBLIC. "PANIC lays the foundation for better standards - and better outcomes - within the Marketing umbrella. We're excited to see PANIC™ make steady progress within our industry and impressed to see the GRLA so ahead of the curve on these issues."
Recently featured by Ragan's PR Daily, the PANIC™ model has been called a "Newtonian 1st Law of PR" and a battle cry for the use of better data in marketing and communications. By isolating and assigning objective values to the five core elements of brand (Purpose, Aesthetic, Narrative, Influence & Craftsmanship) PANIC™ gives practitioners the tools to analyze and transform perception, while providing clients with an educated, holistic understanding of how their brand is changing.
Speaking to the Georgetown students, Mr. Larsen added, "Branding can be decoded, and tonight, we're going to arm you with the tools to quickly and effectively diagnose brands, which will give you a huge advantage when you enter the job market."
The Georgetown Retail & Luxury Association is an organization that focuses on educating members of the Georgetown community about the retail and luxury industries, bringing prominent industry leaders to campus, and increasing professional opportunities for students.
PUBLIC also guest-lectured with Charles J. Skuba, Professor for the Practice of Marketing and International Business, in his Luxury and Marketing Class, where PANIC™ has become a staple of the curriculum.
"Brand and communications needs a common language every bit as much as economics," said Professor Skuba. "I have integrated the PANIC model into my own course, because it quickly and easily cuts to the core of any brand and elevates the concept of brand-focused media relations to an objective pursuit, alongside sales and marketing goals."
About PUBLIC NYC:
Founded in 2007, PUBLIC New York City is an award-winning strategic communications firm that focuses on brand identity and media relations for a small group of world-renowned clientele. In 2014, PUBLIC NYC developed PANIC™ Brand Metrics, a new perceptive diagnostic for brand. PUBLIC launched PANIC™ in 2016, as a separate consulting practice, designed to give clients a deeper understanding of their own brand, while providing objective benchmarking and data-driven insights for brand growth.
About the GRLA
The Georgetown Retail & Luxury Association is an undergraduate student-run organization dedicated to establishing connections between Georgetown University students and the Retail and Luxury industries. The GRLA strives to bring influential figures and companies in the Industry to our campus, both to educate and potentially provide internship and job opportunities to our students. GRLA acts as a channel for international exposure to businesses through corporate presentations and recruiting events.
SOURCE PUBLIC New York City