German Cosmetics Brand BeYu Launches In The US

High-Quality Makeup at an Affordable Price

Feb 11, 2016, 07:15 ET from BeYu

NEW YORK, Feb. 11, 2016 /PRNewswire/ -- German cosmetics brand BeYu launches new collection in the United States offering high-quality makeup at an affordable price.

Founded in Germany in 1999, BeYu is a masstige brand with on-trend colors available in luxury packaging so chic you will proudly show off to other beauty enthusiasts. BeYu incorporates colors of the world, allowing each product to underline the wearer's personality, reflect up-to-date trends and embrace individuality. Blending and mixing BeYu products provides endless color options that can be tailored to fit any occasion.

"With a German heritage, BeYu brings European luxury to the American consumer at an affordable price," states Christian Dean, CEO of BAM Brands USA. "Our passion for our cosmetics shines through in the quality and feel of the makeup in luxury packaging."

BeYu's star products include brow powders, fillers and definers, along with mascaras and color-stay lipsticks. The collection also has a variety of foundations, concealers and powders offering colors and coverage to suit all skin tones, alongside blushes and bronzers that complete a glowing, refined look.

"Distinct to BeYu are brow products that provide precision and durability, mascaras offering optimal texture and volume, and eye palettes which can be applied wet for a more intense color sensation," says Lindsay Ebbin, BeYu Partner and International Celebrity Makeup Artist.

BeYu is paraben free, fragrance free, dermatologically approved and appropriate for all skin types. Now available at and coming this spring to Giant Eagle's Market District stores. Suggested Retail Price: $9-$27.

For additional information on BeYu, please visit: Facebook: BeYu Cosmetics & Lifestyle USA; Instagram: @BeYuCosmeticsUSA; and Twitter: @BeYuUSA.

About BeYu:
BeYu is passion. Passion for high-quality cosmetics, passion for an exceptional color palette, passion for trends and innovations. From this passion, cosmetics visionary Helmut Baurecht brought the brand BeYu to the market in 1999 to fulfill the wishes and expectations of modern, self-confident women: first-class cosmetics with an excellent price-performance ratio in the mid-price range. With absolute dedication, we develop excellent makeup products with which women can emphasize their individual beauty and highlight their personal preferences. For additional information, please visit

About BAM Brands USA:
BAM Brands USA was founded in 2014 by Christian Dean and international celebrity makeup artist Lindsay Ebbin with the intent to import and distribute high quality beauty products manufactured in Germany to the US market. BAM Brands USA is the distributor of BeYu cosmetics as well as prestige brand Make Up Factory in the United States.

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