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Get Married Unveils The Wedding Elements That Matter Most To Brides

Key insights into bridal psychology indicate family, friends and photography are top priorities


News provided by

Get Married

Apr 18, 2011, 12:17 ET

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ATLANTA, April 18, 2011 /PRNewswire/ -- Get Married recently launched its first-ever promotion for brides to vote for which wedding elements are most important to them.  With more than 4,200 votes collected during a recent two-week period, results indicate key insights into bridal psychology, emphasizing that family and capturing memories are of utmost importance.

Which wedding element matters most to brides? According to Get Married, having all your friends and family in attendance trumps everything when it comes to planning the perfect day.  This underscores results from a recent survey commissioned by Get Married, which indicates that family (64 percent) and friends (62 percent) are the top resources brides turn to for advice to get started in planning their wedding.  It also supports an increase in faux-elopements and destination weddings where brides are including just their most special friends and family to surround them at their celebration.

Brides selected among choices that included the perfect designer dress, engagement ring, reception menu, ceremony venue, honeymoon, DJ, photography, and wedding guests. While ceremony venue, photography and DJ/entertainment ranked tops with Get Married users, ultimately friends and family swept the competition with an overwhelming 86 percent of the votes in the final bracket round.

Certainly guests are a top priority for brides and, not surprisingly, photography is also an important planning essential, sweeping other traditional wedding staples like the dress and wedding venue.

"Photographs are important as they will be the key to remembering the love and joy you shared with your spouse on this one-of-a-kind day," a participating bride explained. "You may not always remember the song that played while you cut the cake, but the picture of the two of you sharing it will bring back so many memories!"

"This exciting campaign further underscores what we hear from brides both informally in online and social discussions, as well as in more formal research, and helps shape what new content and experiences we deliver for them," notes GetMarried.com Online Content Director, Summer Krecke.  "Increasingly, brides are using inspirational images they find on wedding websites like GetMarried.com to further shape their overall theme and vision. They spend a lot of time personalizing every aspect of their celebration, capturing it on film and video so they can relive it over and over again."

Get Married offers multiple opportunities for brides to create and share images with friends and family, including Inspiration Boards, Personal Wedding Websites, and Party On!, a feature that enables couples to document, live and relive their weddings—or any memorable event—online, in an amazingly simple, dynamic and interactive way. 

About Get Married Media

Get Married Media is a fun, fast-emerging media network for brides, delivering information and entertainment via our website (www.GetMarried.com), magazine (Get Married magazine), video productions and social media networks.

Get Married magazine is the distinctive shopping and trend guide for the savvy bride, presenting the newest interactive technology and the latest trends in bridal shopping and style.  Get Married magazine and the online portal at www.GetMarried.com provide brides an interactive experience, including an online wedding shop offering wedding invitations, wedding favors, accessories and products as seen in the magazine, as well as a wedding blog, video segments from the show, articles, image galleries and wedding planning tools. 

For information, please contact:
Becca Brett Leish, [email protected], Director of Marketing and Communications
Get Married Media

SOURCE Get Married

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