Get Ready for a Kitchen Bakeover with Sandra Lee and the Blue Envelope®

LARGO, Fla., March 2, 2011 /PRNewswire/ -- Sandra Lee returns to the Valpak Blue Envelope with a chance to enter and win one of 15 Pyrex® kitchen "bakeovers" now through April 8.

Sandra lends her cheery know-how to her magazine, Semi-Homemade and helps readers "Keep it simple, keep it smart and keep it semi-homemade," using her trademark 70/30 Semi-Homemade® philosophy, which combines 70 percent ready-made products with 30 percent fresh ingredients.

With the kitchen bakeover sweepstakes, Sandra will bring a little bit of her kitchen to your kitchen with chances to win a full set of Pyrex bakeware valued at $250, a 1-year subscription to Sandra Lee Semi-Homemade Magazine, and a signed copy of her latest kitchen helper, Sandra Lee Bake Sale Cookbook, whose proceeds go to Share Our Strength No Kid Hungry.

Consumers can look for Sandra Lee on the Valpak envelope, or go to Valpak.com for further details and to enter for a chance to win the Pyrex bakeover, see recipes and receive a free trial issue of Sandra Lee's Semi-Homemade magazine.  

"I know the value of coupons," said Sandra, who grew up with a grandmother who showed her not only how to cook, but taught her the value of a dollar. "My magazine is packed with semi-homemade tips to make life less complicated and less expensive - and Valpak is packed with offers that do the same," she said.  Sandra is also the host of the Sandra Lee's Semi-Homemade Cooking and Money-Saving Meals television shows, publisher of Sandra Lee Semi-Homemade magazine, and author of Semi-Homemade Cooking and an additional 23 cookbooks.

Additionally, Sandra Lee will participate in a live chat, and will share a special announcement on March 3 at 8 – 9 p.m. EST via Valpak's Facebook page wall. Fans of the Valpak page are invited to "Ask Sandra Lee" for advice concerning their food, craft and decor dilemmas, and can join in the fun by going to www.facebook.com/valpak.

Consumers can also enter for a chance to win one of 5 additional Pyrex bakeware prizes through Facebook. Consumers who "like" the Valpak Facebook page will have a chance to win weekly prizes of either a full set of Pyrex bakeware or a $100 gift card.  The promotion will last for nine weeks from through April 24.

"Valpak is known for valuable services and savings to help consumers live well and spend less.  Sandra is the expert in living beautifully on a budget.  Together it's a perfect match," said Deanna Willsey, director of corporate communications at Valpak.  

About Sandra Lee (www.sandralee.com)

Sandra Lee has a passion for simple solutions that create dramatic results in all areas of home life.  She is editor-in-chief of Sandra Lee Semi-Homemade Magazine, the host of Sandra Lee Celebrates, a series of primetime specials on HGTV and two highly rated television shows on Food Network, the multi-Emmy-nominated Semi-Homemade Cooking and Sandra's Money Saving Meals.  Sandra Lee is also a The New York Times bestselling author of twenty-three books including the much anticipated 2011 spring release Sandra Lee Bake Sale Cookbook.

About Valpak®

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 180 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone™,  iPod touch®, Android™, Palm® Pre™ and Blackberry®, and  Microsoft Windows® Phone 7 platforms. For more information, please contact 1-800-676-6878.

About Cox Media Group

Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services.  Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.   For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.  

SOURCE Valpak